Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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","iv":"b86e06096e5145cb2e7c359d42596b9e","s":"ad3b2e1169ca8efa"}
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