Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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","iv":"6e179827860fd115ea304aee5ed97621","s":"0c298f5e45af6cc7"}
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