Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
{"ct":"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","iv":"629bef8cb7ecd07a90762e4d6211122e","s":"7f6da5564683334e"}
Share your thoughts. Click here