Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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","iv":"1ad4ade600712fca04963abdbc9ab5cc","s":"83c95ea4925d127a"}
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