Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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","iv":"ada01d656fe2ca0f4955880bca86c752","s":"f430585d80c74172"}
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