Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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","iv":"10671b40bc4ca70d7df8a05cad4232d4","s":"32e217bb8e487ad9"}
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