Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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Odrti2wnOcv4CiJUQEoKiUFJ76sdYNdby8\/AQQYh31typKRjO6J\/IDnRX+qczMnNwmAW\/fkWZ+PiU0sWqcO6X9MXlH6g766Bk3cElhklsszHQqqP1uDIvsLkQpxy7wsNz9rrVDWoyZrw81owsOgliT04+x9YPiJsRpoa3bhT37ILHq\/pTLKI8Vh18lXFgmOJmzbgUrKg7Eb0exyrCFU3RILpLhWfLKfyHO4KlGlGkxWVP1hzB7RFPEGopRWSpAMamd1y0QjwzXNn1TlVuFmma+ouZtQ0PnbPtPYXu6EOr1+I5w1rJ3f7cHlkBpmRAVIQBpP+gNTwEZ5lFVVr\/F8rQEyh6YQ6gb65Lj2RFelfLRGItX7IAMYfVSjSbFRYPz6XWaCSFQPE2wP5slmXgJo2Gn7mcx7IZvmBuZK7vzoi6S3iULP72mgLsjPNk8LfiFuqcsgHYf0\/S8elQEWGXmNl3fMFCxDXWczH0IHkNQBkbK4TWsmQOUs7oxvEkbG+TAWVYzptTTBPOzXkO0faNqhCj+9oO6KM4+Y+8tmFwXffB3f9eZYuN2UanQ7swZ9JrooN6YF6TCsOXkgNIVDAAbyi0MG58vF50uSwP0uVIsEeRhinyaaNr2ag4ibvj7jC8qgGM1QsEOLvxakp3JoeSdKBd0OSxlbq3zlrlwj3+qEt00gG+jOYM67arLlXbGiHtvu5HiLs1jvn10uGBeH5b3BfeXaDMrX\/+vk1zzGJVlmgFSmO5lqjVANceLpRez55v6z5RBBJCd1wrsby5vTNIZMcp6LDTaznpsDKNqbrUqojiZDFbHnzi9iH8hUBrscc9Hi94vLj\/iQ5ihj0Tty85du878ARwMAUqwtp7BdvL7kTYxmd\/2WFwMnCLr+B\/ePYhflMkbadBrqwU6RHWTzjzVZCkRYBb8kLygAzKpdLkbPOXoiWEOQKUHyJWxBYt3BfxMP6zazP3oUdpBH9k659XZbyfuBR36hDuZEucWzwFxu\/jmdZ6KKRoVelPlnGRYjYV2MI+D5jUJqFjdnuyd7fy8hbB14ZLE1hwWPgkKm1lwWnAQHwyHdqsKcs8au0w8mKxahlp8NYz6TQ9T6qzv8sCfPXkqruzr05K9eb\/CJAFfVjyqBtP2odgXCQzR9ihm1biaiSCX2sF+e0lmv8JKZlPrQQSYR9e1Sepaqi7jsZXlVfgysK5qkuMxkkAEWAVwhmb6h8hmC1erXldfhz0UGsO9MS75r7mQ0aroIkgdmCeDnpWdHImfZgyfFg+m92A\/Hb9d0CSfjEfbqfKBzRmjFqdXk\/mA89AUW12OCMXRtFi9LRNt9Xvr1wQbMa0Uiz46Sf6f5oOsF6ppGSWHXA5xkNPcCvxhcIwN1laxTJ0pcCEYCbIs8quXcCzjNuwp03YEAc+iqdvbwSMwNAGvRdi\/famJZdLGrlq\/2NJnUXDHvNNDsMQEHBJGJrHZ9YKlc+\/A4VmVkHFrFt8IbGz8tJfuI1acSKFytb2ZqoqYcR0f48xXeAFCszPM9QDcvjW9XrwmDF\/g7UOjvRcSseUgbc8ohQNeu0wDzmQwo8VY1tnnrvL0RtvLR3mZWLsW9d5o4eZX4x638HDxye5YToC6kRtfNVDWCw9V4zq4\/plowO1r+tZDn8ttSHe4eS6XvQWveLlhiTgl9EZzzMJ4xaQ+eW+sStpu6eeLHgYYpPohn4kS\/sjFP8N9GH9uxn8ydURfxE39+NrYJzx86FVkZ9p\/Phe8hLJg1xnVUfzKaWMtrShZCAoctbrcGrRZqFfVLx6ivON4xuMwJE1hx2sYTnFEHOzPnZsEG1Vc5NC2rT0HkUQA6k9pCIOYRETXh2TQD672k49Qf2toCYjaiVX6tjnefLGalY8Whd6Cp5eWFe6T3t3cyB56RV0oZemxp+cJRFqFfr6P+4xWlixucmvX1Kr\/iTD6fuaNnKSuy0FZCPS54MEsB41peuUOfnL7QcxgOJyAlSNvyaKvuPc9qDuMFKRyEtNOlm+puR3RV+sva\/n8mqxipkfY7rrrKKxlj7nfyS45jZv46BcjZJSTMsoUiYC74QusWJfSxEgWpEDRmfkEckYMVm+cpwe8WIEW4ugwLIHnQcdBujF6zQNS410iEIBn3my8SkqZjHd8zpDZylUDED0SpGU8NUSJTJV5kigr\/mfYaO2EsaTiMOnf1\/kMJDGznuYWh4j8zS9Rj\/jcb463uBgNLvCuX98A7YwUGaa9JBRv2oDdTaqNLwN+VC8ti\/DG2SVllvN1+CLD3TFEjexrIOQ1wSOND5SrmMfzb4BRpHYOpzBQbrzb9Udoz\/RbUAuY3CISKtrrNKbjiHlkjDupXTC9pHTrcr4\/Uoj0lsekeA8lpIgOCY3yswfK4x45iLb6wBI1H6e6dgbJjTgbSTNJ9IsByHkglJB5KzHn\/wP8okbTzm4Rp1Eiz\/vvNQTxzsJYjtNs7qaDNn+SMZVUb7bElzXQzr62Mip8qICNgsieEluu\/wh82cc7HOAlf6HnR5PeNfLVXivM7yFiK0s\/BAu6lgTqRrf6DoLCv+RKXcVjWAmcCLrcSCrXVAxoImDtoWubOIuBB3GPdwN96HRdeZicaUJvOvUI517qA0g5T7yT05Bk+w9LS6PVG5W29Qf8i8cAwlt9L9I9BqQXlfjG5NHXC\/IVxhaKoS0iYKWyVaVIGXnXUSmHCSJ0mMXASjeoLSrTSYx7uTJ10D0VnL6qqnuRujn3wUF\/4is6axW5M4Bu2I0cskBdujjvyU0uu7lGO8BXR9VM6eWcliZABFwLyaHoAuC0czl\/o73OOHbZIyENeChtxwVQPMuXeFnRf\/iS6PAr4DNfE9cAr4o1sRhIFirEYzwJ\/TtIyJ7DtKzkecTYMriXwv7KFsw10vHRl2Ipk9nrTKsEXkyvwO6x92uXCSQ\/x6oEsNQ4nXe0Izdw8l3DQ6SvC1i5UFtQCuN\/xkNFZN2QIwY0d121MrQ9ZHD\/6zJkWpjJTQP1v0vpNQxNcNXZ3kDsPPwxmhTqRGEPS7sxwlts4eI1bTBW0XK5903gyojeONphOtfldw5tavAe+N++jw6M\/YQxECbjpK9fsT8GP0dPKwxUa6N7NfOlmq0G3KFjFNKOW53Rif8keolHYGVPIm6+292DKEeQRPrbEKAebC7xG0u+e0i\/vIhvOQXfwRX22W4AQGPPZ3vV6xRcUhaafUVLJpT35VwmomTZG1edScct4gEeD8Nq47uSisxWasSpQW65JxoxHq107Ub0taRJk7q6LT\/X4Ufzt187+WOwphA6aov+dEEI33biMq6W9JaScztnh7JLYcH4DzgqyyqeAwtjZNv3OJW++ykkYDb0PPqa6cVfD+K0j\/bK+qCYf9u7LLnx5P8UwwgTFwkQ53ipEyLuXeiPa00ylRqrIMSzp+wTZubRoMi4lgZQuSrUdQUdtsi8C\/P6JdAsOCogP5aWvQpFU7Rqc9QbtkE65ARNmGLoHlY5PwP99Cy0FyxZdu9SnCFhjKmpjvPtKWFUQ8McJVdP5x9HGKQyxKcVgkg5a3NOp5Ef5sexqSeJ4dkd9P4IWQq3YeZajWjY1nLiYuzOlatoEGFYNFoma9M2dGoWiD2nv2+ubFgwXiSwJDqnKeS9NU2itCbkfWEah+1hRbOJ7emhbN9ughl\/XW3CgeL\/E18kOyBkqY73+rME5sbbX\/h36AkFKKzFQUn8+UCJzhzV\/4ADUNKA\/Z6NzTTACkyH\/xLu00mdmR7K4H5xjzrLE8vyQAO29AaziW0hp2K51jGMCTRcYQ96iXlzRUN8ZmnH+UjDLuZthQxGVVS9dEQNP8XXZ\/pGbiEO0c6zVvcbb374VkPoTWA8c7v7TC4rQauH0yJTo1\/tg9gozkJbuGh1ZD1dQDY3++hn5F9A\/1xa8ctZsXxv1vE7ttv7mgNPDMt960SRD3QIVbbbkDAa2xYhjyMQHJ7+zUROkrFkFOYOiP8Zgtj7ucXBJi7EDK9yk5ll64OMdRRgbYRKvCX4bDX+0Nmh0IZ+Zpc8LH3Hv8zaMyZ6mnre6cwwP3XZ80NlrKckEUvz\/09EEWMV9qo4YHt8tOt8dQKMRw1oTuls4Xwj4cuWJzB0mq+RsckxwtsgqvrjK\/vYB4CwclspPdcB\/SN6VQUiwk0OPCQAcRy0\/dmwWIkcgmmDCMbuRRBVLWy8hWDNWI6TTsv\/VclRqiwz5Y5+wdkliung2\/e9Vx6l8WJMopbHfK4KAMAc4cg87C\/kvf64A1OdZfNfHbZwjNgS5u2MWmFCGSPsNlrZAsST3xysEtYvxy\/SViTMIWqrOCBcd1VErsmvw7Cn50NCkSWJCsbhjv19h8qS2YfdEWjDcNszmTuWgZonEAYlwQPVwOzD+EazTPlpHU3Q8Fhzd9bWFOknP7C7sXbaFeZxkUfD\/wG0KxoVxZF4TI9+guviv9ISbJw+KElx7zzpinSMU1jaoOXFsefMCG9NXwjlR8v362BJGYLxsRNPre4wyEUM8L+Kys4RjLaMDDuHxwLa2C6Hng+WfG1TRVpWeilOZ\/TilgCSAti+\/RtcS5wJVBeGFxhL\/vtY7mJBwFga2PYUc0\/Ybsa3CWl5HedMb4x0KJqhRlgBXodBAtMXd73Uva9QTEIApgkseM3tdT6OlcHcUQVAurBieX7NhsI402LAldSysKy\/cdYIVqeD5GJqFRJHpk2Sb185tytM+8B78zM\/2\/g4KyTedGykbf\/clzx5Q+oqGLlbo89nuqYQ6y09ogLqmwMuncMv+uRAHOaX1DClOmIYuL+VS3E7Emg==","iv":"69265b1749fb65b7db3638eb2e59f20f","s":"6faac60fd453c59c"}
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