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World’s leading luxury business publication
Sep. 24, 2021
  1. Audi offers vision of progress in Janelle Monáe campaign
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  3. Day’s wrap: LVMH, Bentley, Tapestry, Vestiaire Collective and Sotheby's
  4. Pandemic showed us where we could improve: Hugo Boss COO
  5. Social commerce thrives with AR, personalization
  6. Burberry takes its monogram to the great outdoors
  7. Louis XIII gets a taste of gamification with immersive experience
  8. Heightened interest in skincare will last: Bazaarvoice
  9. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  10. Beauty brands pursue personalization through modern tech
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Marketing

Ambassadors, storytelling propelling brands’ social media success

August 25, 2021

Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci

 

By Katie Tamola

While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.

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  1. Audi offers vision of progress in Janelle Monáe campaign
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  3. Day’s wrap: LVMH, Bentley, Tapestry, Vestiaire Collective and Sotheby's
  4. Pandemic showed us where we could improve: Hugo Boss COO
  5. Social commerce thrives with AR, personalization
  6. Burberry takes its monogram to the great outdoors
  7. Louis XIII gets a taste of gamification with immersive experience
  8. Heightened interest in skincare will last: Bazaarvoice
  9. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  10. Beauty brands pursue personalization through modern tech
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