Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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","iv":"7090a0de70c4117d8af2c00f82e1302e","s":"1dfc11e780bc62a3"}
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