Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
{"ct":"3le40xO6+EcJ0mNZXodd7d51GAEsnGD1YgEsVU6dGlOWx1NzSrwFLdtXEgvXUVa3LyCCDeBC0PFy67NDeHejeG9FHuntE7CjXdecgmdNH2I4BC58cAUqdL7wa1zUxQ8TeKUVmJjSpMxQBnoo3WZW4Y658Ic1p+imARnAOOMwN08G36BTwImPJaqhZJ6wesccbUcQKyt6aNS67mA67Jkwu0H7mkRDg+lZwPir9u9G52FWnnaNhakxoW+Fy7xpW5udwwGlTdnJIbYrTzjJCZ0ZWnHIXwNYgN+bOthw7U6XmMyPOyO5PGerAWMYHdf+9bYwzIfmSZ4k12QCQxBROY9nqY4mDr4a+IZRcAJq6STZ+oIdZ283Gk\/DrSraR215+5V+nNHABstXIdq7dM4cJuRfGAh2MnlGfz6dSGPsntdQybd7aTJKW9qqRrBK\/wYT7SCwxqWMKjZlMuOtESYATtJwVFBNFpKkHHNGb5PBUy3uuB1mbgF5weyIhOn8HOHuj5JCwHTaFW2N7vsb6+mblFg9Ib8p7v0yUX\/RnuAvNcaHGs2XkKHKI220oTSibHEG4Flw901IA80uQH4bu9HdvLarnK3EvmX8uhncn41\/7rSZ1KMWZOT3GT5F4pmejKl1ozF7eSkCsKnYOjcnZl4qORm7fnXXLxpCANNDrM1A4QsD2oyqjgvnsBGdea6SNf6SPQBXUgXqUrfJV1hCAMIYFRUPBBniKpYmVO7KFav4Gl\/FekPCE3f1EIc2m8Hvsoz4dhJVida\/x5DRCweWZcWzJhyISQ0ll7supNX7Kh5Q3r0E5rqXdsrK5XnHJlD569Nqt+855kpnzGAgzb4HlPDgMGUVMVS+Xiun6K2RBmXl8SyF7BaGESWZgHpgkYjfeNvORDoQP48YJoKht+nWx6fQm\/E\/XTlu3j1q+vgLWy7ulthA5fcgQGdOK+YzGGEPjgJSm2a7FrK\/yetZ4MeYxLi+SWUErPVTApIx6vQZVcOLrQqZ+jHtB5VW5Wcl4gI\/kFDwwtZPO86oL5v\/PtD3q4Om28PEnUBoZevUg+8HNXsxSTbw+PWn+lN4N6xgVfzfqN2\/rkkvGbcC1eOSsSh5hlxy8dXKqDZlrNqUohoysD1sEmzwBj6iqR2XFX6XwDfC4Dq7jcXLYcG+ooXWIITTLqKXUfHj7mzD1jEJjb69kYQTFElfDkPFaSfQML7LfnJHnZHBVNTzuFx705zzlhihezma6yzcmHgpswENuwQnYsMvhLjWv3lh5Uaeyda9tWz7scTKNMIkLlQfpQy9+70mz7LMz5pwqk9AbqamXJNQ6xgacg0rqd16v91nTbIwGidYbPjHCt5nS4KDfXEn6NhzS5+V0T9+O9HZ\/rtnFdnfyw3duqttugsXIRPcIQL+0F6UdbZ9ehVfOiaSIG1veeEeFfOaHPMHwmCA0tISroMEr9fPfOrYxBBiRuNQIdB2zcFG+r0hbsQaEmd8UcrIfYJTbXl77+iw288tvytJHLNdydziFKuy8g8jA83SJ5NeXd4OhMhNa2xJevEpn5OV8fnnEScDm7US9W5Jl57u01R7xOUikJMBF3sH9ScG+VTZTAqhGGgWdzLKrLkBblRG9p1WKwyph5Yd07LCgfXcHilkpbY7bf4+EutGJTgUThZFalX6ON3jD2+lp1dqevF79L\/\/AHvoOigI7Z06ZsSqe+Z7ssF2goP1Ob6IshSuBk\/s9Aco6PmXB85j7Rd9QttClYas6AoV0eo3HdcH6Uj4ravyWoA5w8PN29sqoYUcivl7KAEY4wOm\/EEATzk3NltfuL9IipnDMSqcdUMPDvKsH1vfbMxLcaF4yRad2f0eIJXtZ6KV6Q4im8Tc4ritt9J9B27fHFnwusQcpFFfSHeWroF8F0fXI6e\/gjff3MHst5QTGwGz+VM0PEGCcJf2FEasJn4D9Cn43MiV2sUlZKONXAkCGEn248ZsmHNU+P7uyHn9uevFSQ+U2NJJLfmseAqCZk\/e8HELC41\/JSVZ1+gwV1e2DjE4KsaxX\/tJdyWNsmrkY1PhDy0yPmqB9sUfAjyPQod7Bx8uiniHFSet0IlhTuYG4w7CU3LjTdhUGP+04Ueqo8hzYYH+4mntbM1s6B8TgZkVL8eTvf2Q8BJw9gPtqhnQDoVXuPv8hah7zTE1l1lFweL+ySZotmDd6vx+v+1y5ZtIBgC3sWkw9QfFVJbWKUgqa8FO1cGKgwiKlazlT2SwZv\/TLdPUsISjQTIly32LnYaN1K8y2q1W4jn\/25Ymj\/yzAqumBZFuXTSZ0NYg4x49u9oMf\/rxhLc0GtTOaWAueLJ5TuZxTk9Acou+gGMYqpKQrnVOmTdBfic0dqdNAkvf5ti0oYxesbl2dATAFYSVOACpWSB514+XfAHY+Di9Dp+fViWOQ0rObNkFyGY0Hh8CU+sKi\/nV+0z1EYNm9LqKkZ8d8yXnVJciiTWMRgXLENV8ljjc+MqSlZKLuEYJsdw0c3py6RUDCH5gCK+fEwW6u2VhxJa7mN\/ldK9x5HFF0EAMWu7G8nEKiiwIax73IXihAd1CMealkFgjnX3sCrIE2QAx+a5UW2z1w0+cSlKyjBf8k3nbtQu22aCNvoAmvAxGR+Y3tLJNo3yCwv0LjBmMv3RbabRxH\/N9ft4D6Md2IY+KREuYXcPKZE5Rll+Z2d82X1+rODMwi9JEPynvaJaiCYBMo6w3dO7JJ0weeQf2iiaHOKVCgUJ8BQ1OJ\/8bOrXmKqFpljx\/etVDGzEWTm0lmI3n6upaaHRSEPXB1a6pLKu1vbA2bchEIZvsWlQH0Ryq\/cSAk\/ZmFLtjgkfMIcBX+QEyQ6FRpb0A5jEr4gqB5UXIf2KGGNGqRAuXTUdjQhsSBKN2MLppTKb6xDvnfnOdfVnAb4Y35UgQuZNAazuPid2Ls7mI3DGk4bIBqmLxQiEORJa92Sge+MxFBvHUU9LIscEp62ZtSarx8\/pmo4J79S204ofafALFh2Xkok+wCO5Kuh4tU0H2ao4Lt85eGGtWXud1oeozxwdkIlG6GEKN2TSSKuBltfsRekn6djXHM9N25ifvEMPAiwUV5vS\/sLry+6QBOkCSxd6ttYg4QhowiytYbH3Z41yJ8kz37E8r3nIbizWZcnnrUwkHi89iOjd9iddRlLCV4ullwN8ZDnuMWwbCTlABNua7wXQ2G7ARkp3Tt1GPi1iQeSBJsnLSEGgvjuc+Zdru\/r6kLqizdvl+lD59crJNLdtyYdXiX1RbRE4wJO+7s7BRfuNntR8bjoECccfWAxswQcDlIZI3SQLQA3YaxXjUbK8wc+iJFi6j6yZ41S+jipxRQkFTTsVcz+F+4wgLz6mGBR2MwoHI2IwlUkJkkFTHNPi4hC8dCiDGfzNxutrm+8O2U2SzzCf4GzB6bsZ37eAFKbnxVYVYGD\/3T\/AZ+IFUk8BK9ja3GRPXoEksMCjMf9D7FKDgUNnYiz8fNosp3apdXyTYtllV2N3brxOdXOikFTmTGCqlXHaHP3bwcvR9J57TZYOvOVWQf4TDx0arNWH37AhH80rQ8pUL\/9tGLX9\/DrHFck3VGVJlVz1w8PcBQQeGgAvYlHamGURjcyiY3mLfzt4JkSprNH+h17ViBTACsClTpuyYjY3rL4um6iEQtJGIQzvNY5cCIlgu8NUJInHSZsXZdJdlCo+T4GV3S4SrNGEkMAHlsAU2sr2H22UyHSgug60VQ0TelhK2e064grFnwofhwPx2oJ2NzrbuIE4Uq2NCp8VXpYNNCyDDTYW6lux0fU1dNgjW95W5Owi7lKpHwsUBF55YnV1ryKR9ixRLupDxut57ztMQL5dPsh3HQjUDSz1CaGoCd1Wnj8O09y\/DlLV4\/nGZMMT6L+NjrSZmZzElJlNoLje2T0i1rhuiyImhvFyCzC77sIj+V8+yoX7aCWhRyJShwWdNvdqPX3b6aU5XCxO+7cKFjwR6GD7nx7P7pnt2wYs9fP4N1\/WuPGN\/k81M5CuD+9VPQ5ZACxpBC3ZYW+ScfACrzLiD0UFog+u2kYd5M+qhzoC9rxxh6FsGQPk76GxLAp72YePTFmmumvn+\/YFb++lCicF7T7IHL1KR2UviQCgWZanMKymmOwJj6g5wdz1ajIV8UtZCcDYQLqElXcE0bXp5JdwgI0eLmnA5OKe6Yzyp3lXa6CIAsAoPxgcZvct4t7hiPZg8+QDRs+QkpYZ0hfBN+CvCJJs51WFM5iFsg7blIQ6b+3K\/7f5SXCuM0lmme4UkAH76MVfZN+Krets1rkTK9kxxNGqBea9qLlyZqnJlvBw5SafNnBkQryT36JO0J6DaHVM+9xdzEG97NZL2EBEgJx\/8VH+YxvUly6\/5EsrF+qX4R\/uBVIkaRSn77ZlfSYKe60B7oHsJSjPiDr4NlC02mNDfSjkUhBt9qCiK4RlONvZ9AjbrWX3fspD\/LpiLy0VfdwtHEZR6eKmeG6kx5Qf8taob6TIszSq6iE+qc1Zh8mNOu48Dwc8U6OGTfipD6c3UZyBlBX2Q2wjiac4lx6Z+RqJ6YIAkimrIOTp0QWJRSo7GsrCIHJjcqcyAHIZfd4I7TfzS1DPbaHHW0TdZzvA7uaZrzS6negBt9GuS\/lSblt\/gGaFNucInrafsSEATrlGrq4MszSjOR1VFkxUJIzfuyZnK0wdgG4+4je+E\/MuaUElSKR65QBaji5\/QiFmwtPwAArfd6AENj4myyG5ipCBI0u9hxqQtDyghis7Yy\/lvS+u1gAnXlbingt65DJ4vY4bvbP3dcvuFNbkkBSDvY20zcqIBMIlVB14yQwo+anEk3J6\/PVHWkfAjmE5KeevGlxsjEFyX7VoqdJhskyB32zOO+j6HfO5kSdwQ6TkPrao+7zCDCP\/foa+L6bBJEvROqd4K2utgh5nuGQIP5nCdkbtL7lNkd02RcBkn9ExulZV2UXRYI3TBMq7VsFM1NJ2ADF8drFwqmnNxll9hcXEmHG4PPaZoRrRYFxpRqexQab0oRJklLmZg11NjY4aWeHPrhp3PCNUeoskiQj0qKfZ9WcPcDX3Xn7YMkpFlzdzVIzSWj0auY9CM\/gt9CqpmckOTsXNsyEjOB0y+UV8vp1uS+DHUZs04vMy1eDI\/\/CdsFqcqyqyokHtJJoACD8d44v1EEsU89HAEypnUiI0g+MFa6Hva\/q6u56kWNiK9l48OHjtXTtbBUuFJ4+EwRA9RMbJsz\/Kxr\/wt9gBK80SV8t6lx0fGZdPn4naf8BLdy466LwbUd3I0i1lniH25x53RMvTX7FEGMdVsYdj95N9WJAflsDaKWHhZem\/TFnWPbxKcb6qbfurND1o5DJiqqsWlBimCAXNs+3t7dqnihChxnrGsdKQdBb\/DM+kyg2XSRLsCvodJlYmel356WMdouvqdd4sFPGr6y9G\/qbybXL7\/oNSX9PfmUD1OLS7VBOx7sbdKHLZeNLSCkoGiKSnXKY3IMbeuUnXHRUV2NZyJqFkniMhHTfy26kvSDZnqLM6TTPCmLwgpl8UNyn049gRSX2wUGHLXPJESftY1h3mtTP+ngRBCcI2sCq8hz8lbkRv1apDAU+0TRCW4HC6Cw0dP7e4Sm0S\/39AkAPMHzJlwT7ZyQyXWNAdLJadp\/BwGMiP0X2q3eWuZ2RqjxQBCqRKRym\/UczDvANx6DpBtQ32kuVRuheewJho5QBIuXbzHdAycDXAtShYqri\/Hi6meor5MV\/6B7EdnDsn8BwUX1XMaugTw\/LUXKqpmNGnPMflvEoAGSDiGl0jDDVUz0MYQrLalm2CQ78H2EMYRJwiaTPnhoNUo4Ml6PWjkxGYupj\/i6KSriY0O3IN2dua5QcB37u58h6jnN6C7g+yRYkBMthnC1g0pcTkdu1pG5YE5uRHEHkG\/4m7ykgipHwwmJ1EbvkbQ\/f0HJ0MpxhC3+UNTy+bnmc86TCSBb\/zOu4sXBNtOd3\/wkVjN0pXpMeSbu7mwGYnHznOO+GkdhZb4TblWZL9W0A3YCn2\/ssMCLOiCo2fyIcF91A6AjZp1cKQXQOz12HMiOzmh3pDJpo4nWkN0vAaIhSDN3pf8urbKFeBdEklgUGs7YCRCkgWa67IJ\/xw1wGTmuy5\/5VvVtUAaf6H0SWSJj89bormNGgOr8A+v0uBTCtlNuqhS9VIEjB8h6vu9HloNWetwqzrVRDTx2\/7zllpQfWNtZBit7+VnxsvKpqjp0Vw\/rbqMlP0KttjkIiwVBAJMFxO9jJDcOmZjb1MZhj6Smb0LThZzrkrGYEQ0aHMKZYkM1wqfQ5QCR8scBXRg+Qp7nKUMLDTJxph7wSjsR1ENJyfZuEi2OiPtBdfdn6cX1oi0n79wxbu14VGUVOtX+iDW1ikF6tTeKpVHj2o7+JCtiUtx7m\/3THchO+uDnGuuo8N7+X85n5dB\/tCXCnzE5NsTVL99+Hbs1D3bcWdTySx0rtsNf3WyBuL7FBA8Ofvq+Mnu57GAt2XM1L94SjKN6WuOnApeAhZTc8Q5\/HDyDQXtKc3NBzND\/qT27qE7XtELsZ+LLwQ+hCxVcxmmjb1aol486\/SbTskxRuZuWLOz1vkbh\/+IsuKrI4NZg6npEvWj44U9q4a3xPJSOKO8JBy6HrIIwxjYdcL8KOmI7KGcrZgjGknhWzHaNhmJIw5nzq0EJwr575ZK+++Ft7k\/gXPgFG71eM9vQd7pnuTG6OPvZo4vrmbaBU6nlj\/etQbL9FG1M1YhrFDv7EtBBUcnfyEeNx43b4eIb4fAPBAg58qtiuBNvUsZ+rx1b0gNxTaWbHJWkBWIcR6j5KdQDdBR830F6b7ygxO4WM5rLbQsuE9VYVnG5R5AVXnNbswzFqlycaK2ov7BB1dSBE8ZeMWKf6YKxv9x3W+dw7pMP79SSyTXQbn4dxA5YZteEJD6+vyC1NSu8pa8C06HltpcpmpQtF+jKdR9e6Q2FIjl\/bEflVR7FQHCJmiw\/u+nXLmEs8UNYsRdGdAAUvJ0+TF7mcYTOoLxDT0x3N\/1sB1QR\/LP2OEJACt9qjQn6IyLoEDtcjP7JNEeHIYd\/XPDhmg6BAPRSumzNPPTUwv6vUccGN9wQB4ixAjEs07BwSIgsoDbVAzuMA6N8LbYrWsgA93Ltgh6fHRazXtGWCE+V8NASldeNHtcG9XQ42+3aLAWaSrUByGyOHAT450OgrBNyyE0tQBf57pRHZKRnvJQ4I8f\/ErhVTCjAGZ0biV5z5OXdxwfm3+aIZxm6kKHmDzOYTkXk22P\/a3uyvzcYESiWMSqjShJF9vhyWiUdXIDG2OXKX8xqULbqU870fHaH88ygf\/zFkY9dAasxXIkddG7pU43zbfjKGnCw6\/F3qFQZAMax40QX38LLsCKceVT2MnGXouN3Umlul+j4rFwHHTnbATdaqrKXACx3j0OKTuFpFHYIdGMpx8VnvJ747BnsaU7YCmf76s6AztoFrroJUutwznM0J2awbCnu\/nUp6oIeyFLlKcq1tWFgTHG4FaiGG4h8ZUyPfHYzgz8hTRxN6qZC4+9QwI7aNy2IZbqgEAdXN6SAPXotzFKpJh21nUDreazC7t7gJhBUjw3nNIpP2yTd1cXlYcc\/93mp7X6BleNJvmTAjHRJh7Z7PZ1NbiaLT1z1YaG5kC7Iq59\/rPPdzCRkn6ercVOVOnkf8WRuAWvjwdx7L5fT1SxhSbDJf3xU5Kh3gJPtY4adXjZ9q0Ws1qfpaHvaf1wgiV7l+mRJ+PGSy+2WU\/AIRIYGmGix\/CaPToP28HZ4g9S2J25kpI3RssMN0zOtPQvsWOLqXtbECszjsnoFgir142o3t0uwppugqIbyiLxHNHg\/T7vNG\/cWgl8uzlJU2hNRaIfKTGgZX5N36C+8tbyen3wUa48uRssqoYyOvGuXKu4D+YmYDM89LLnT5ycFb1bDIaYqXG9I2mrVD8Aklnmr1H+\/4CZMEd97W3aL7de3FuzB0p7kY64GqhmJaNzXZ6JPJ2wyGt8RAI6e7sQpnMQMuo8SdhpSAwhAKByYPC3taxBzHYevpyUcMSgprd7kz\/x3EehmWziOLRu1FZPBxnr0eFQF3x2DuxtkR1\/hE5vMuY0fCvvB5PRIbZrnU5eZMU7Z\/mtfnriC6ramfDudKoZWCa1zlVdC10rzm4G02NSidnBxywiunPTTt8h1FnwLWpKfqJ8NtqrQjbcsQax\/Wy1fBieXEvBzCFxkIPFdAdN4o9XJcJ6jc6IUnUns1y1dW6qboE5g1t+Udmq9HzY6Zh\/KEjdfoRkA+muqxIaAOqdr75Wo66Zj3kh\/5dP3WUw4PkLQpc8mFPAhz+DnWJHPOjvaWjmB8mzrwzaJIWLpc7+x2ieU8zxq\/Od7yU9WEB2AEIlg2CS4VyjQiZHJKvODSIUMoe1RxaDaoYHtbgUxImcZHt2LLGnf9KiOufdzD3IYJJw2bIo5gogkuZVhFS0lgRPFBX1YZLpRyZ6ewEF\/0Enp33WMxSvZcBlD+L7q\/Tqj\/ZsjEQpGzY1xblhs7aNKxKomRMksHn3fwFNBuUCYNuVvQXC1b\/e0qF+GqD2bEjKxYXPmpZskbSQ\/LH8s6AtA8E80uUep0ztdqVEpSZ+i7gwJbaoErOY\/U3DZ6Bh6FjqACy4dVF55niVhkD2A4gYHa2dpcT5C78osAKenFulIKCVXphFhi\/r7lB8Yg3PVmfbMLiwdA5+2LNYfKdn6O20b77bZ2V7WziyZGO4A3vpvjTgUHd9u5rKrb4n6V+K8g2xh0B+aI+0g2xsurgRZCI94X3ja5Al0dY\/lkq498ElbKRXAnEi1v8l6K+IFlnyWQ8AZfj0Btk3\/xA3MJbrH3fHHgdZ1AK0VdU+sdC5nXBi0XAGd6b2\/mB2FEI7GqjEBB1pOKRAEEfKFtRjnO1pzqmVhiLGNUHnvkf9XMtJE1utYIMuwA4GaqRzaPs8TMOep\/seq6FT\/LdaelAK9HUH8GLkKmEYp\/a\/JB\/xF\/cfZkQhYGDEYArqCNKwGDUJVha\/Uivqm9IS8PWW2sNyLBgjLYnHWUfI9jDTUkTGqjF2C2cIHaRvEe2g9p0VUKAbJOwgxMyb8Bcss9Brx8+wf2tuH7h0jpRyF6GQ7P4es+eQctUCWjvIV9xN+Un\/QBi6bbj2ZDMyjxJ\/+Qd8O2hDyIQqmJvFAntLLpZYHUY+EDmLsjuU4lc4w9wUba\/dHU3If5lz2qNwojN3Ocb3pOkviBrXtJCu+EAmFpqFDNOhHvlPYlaSIwaIyNQky7FhcXbdl8UXSG75uF8NlgTJYwDWCgqRoSHo4QsaY3lixmlOwyxBTZ6wNriP6WPRcbWuTDllKQMpoBpZSBnwiFq7pUM19huMeEY7xuaVAiINOwkMbniJEVW5ZBowDOfwXNg3aCOBN9njH0s+SLgaFWmYN0z2UzbC8ECyDgoj8VbcZUa\/U9+Dil2ojkTsLwOm5quDI8c2zbT6a6CJaHE0ZhFUj1SpbV9wEZuAQoj0WweEjaZ4veanxSAC0\/LEteVj6mW7LP3IP1nojOBzv0ZqBhIS0vH96cIbtnJjgx7LQxyjGibF43RO13HpdkR9g6UyTgJpdwpNK5N5OwDf2IYJ57lYnktCjqs1ApAxx9pay5zF0Huft0juvZ7AgGY\/wzbgXKgXWvMXncsFnMsZyFc8jGx8zJQcnbHRfPW7ljYwfm+GpXWVDTgX4065ZuCEnuoYlfGkZs1ADcDalw==","iv":"d70104f1bfc2ce1604ae1499962f6a37","s":"cbcd11d9f65fe452"}
Share your thoughts. Click here