Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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QwAn6zo8gfNIedxXyJpakfuQn0K+892l+KxycaOsYstsF\/NBPTDACLHdDBDZihWKNbqLiuVTjDypLVIMFlBYI7pNfAGS58LxynmWynchHgAx7vP7ZAGJ2aMlwWPkPgF5YwU2aa1ok1mU72UFYeO5op8C12zPtQzCck9mM0eCIcck7qom0vmdKZ\/qiAoNbAQmwSvnrZQv4pa0ib9\/qssqqR0HD0gVQy6W8qDBM0hdzXKMp12j226O80niTDT5RhaxC9NZ0qx1TOYaPJRS413uHsXttl4d\/99UqwH4rIdh2T9smSeNuXa3VFrwJeJmKY\/5NUO0VX65Zg2xaaS6qvl8fKVr4Y2GYuKWukKbp9Ctij8+MD6R8DQWfoyn5cYnyrLJUTs+pEkreuxOcR20d0+s+19a6c02FjF6BwSy3lCnSh5pUgh1Y5mOd+IMGzJfANrdSe2n\/T0Y\/ogSrPon44c+3xl7y8uUbuKXHXqVKdDzPS\/5oSZ6\/Bl\/SHXDFk8EHiPodC073370BjSBwo3Zli6PCsF8Pr+2P2jIhY+OdLYyCsdbA6jJjF\/k0rLOGzT1+0mBB9sgjoaJ2YvVOapd1P8VQSlgtLFN3jMxjAR7pnugVmz+MW\/YiNZ934RKZNbMyqsZZf\/+UWTth1YO5GTGLdZrS92DemxMkCIfpD8IN8C7HqR4EF2DGES8aMnSpnldG3GrfyH4c+yk3rHN4m3pTcCypr3LZvXuSPXe9QLxgnTT+pUiyDcU7H6\/E3G\/Nxq4IYI1aL6ctSDBDRGi8StcmZSKgOB+gBOaLvLhJPkVKeIf2hxifQMYrBOKMSJmM6\/wh+Kofv3ua4S\/ZDVbDdv5gn8bC7yQaz0k\/pAdRCPsDj6bF4YNwbb5YKtrIc7QUO5QxIndcTG+3zfJUs4kqfB2ILQJh5bVaML8DTGsA1UN8Pn6P0Bhmq948D5gAHg1JPqoL7rFHdVLXADoGTgdMbkP+lhNapFAGh3iwzxn\/WMGTLfsaqQCl3Vt5tvoS\/bl5Fa8rayBfZbDcIA9KOQ1PzVPmcBqRnS8rd7CTyVcfy1dW34AE2wGfV\/mx0ljbafMfuzwoGarKgQIYb2LdmzeY6qTPd1pGPhdbHvM1YGvgXjGXOY2EWjeHpUXmW7TP6fULFqc\/RkC5kS1v6\/Hcf5Q690zUDCGfdQFGQ+sMqYzqpj1Xn5LDNi7UltY3On1itDHiJb73qQYnL0OMvOWvc4g97hyzqEfFmjPgEZ5rUdiJUVIdf6Q95hNO5Zgz+zVKadCOE9WVmjsDzC2dYKysJNUa\/akeCXvyCYxnon+EvoAWl93DdIYN86tgtUUlKhQHBSXtZQ8KzXC+1pkOzyskbD5pCz5sljocwyRf2Fve3qYJdW6Cs3HEd0OaovGFtdgLBKD25mLcuHJV6kgejBlhQqq9u1HdLbMSynP\/urcXS8jycM\/s4sZWfMV+px2HRC+D34FEe4PT5orm5pF5x6wRZyCOVTQ61Q2QXtuM76ufeUAwJNjtup6SV6aAicYy69Kynum3QrmI8XHyoft84GVZsOTMmQUOnkbL9+mRarSrX2XpGFq4h+eluq6ugvngD3U0SRFdgaFP3uG5FcgesBuZ3gFyWVXclh6+x+SmsXT25bcs76QQO1KQgQ0O9H8LH4GrvaTgy01ZsOJqwJOOI2P4Td86RIVVZAqeyeAbMqEp8niO8hC1IwlbXAlizy5cP4otXh2MwMwpBWhm5c1lch\/sSDSWW4LOe6Cg3jduihS2kDeGHBhuVuyfT+Tfh1kRzrKJhAL\/uHK9ebO0CVu0B4P1Slx81h43gmjVH4gYfDWfO1G2NXizhakI5KLrZjo1XD4AxAkeJI3mVjuzr07bre3Mk0PXliofJYnd9I\/MR4Te1X+v63xHYmPWRxC\/L0G5qb7Xc8p7RTCjKWjn4kr6\/bfmWhQFeqLvHmb6Ufq4UjUUt7awgCajXasNEQjdqQjLminMqDONfl6Y805DB1OHAW1BwMWcwPACgi00etyGowwEsrGFaBgVbXBa88mLoY9GRpxq6+fcpl5PL+Tb1FHroIJPjHdFzIkatNAykRjfLu+AsOkfhu0lX1Lh2icCvZa5U2wmi6aheI7waSWgEj6IrC3F6Xa824Qa1dw\/lgokrbQxg8wwQx9CPTi9984i1+0coVAlBjqzSxOv2\/1bgiAZCyptwFU51s4BCAxjZOgO1jgYXKvXiDCXQG6daANmkHi2OKAkAx\/sZKchM0NMZlaTTFa8\/PZCvJhI3DetE\/fUahyuYbhWfgeCDtDi5GpVkayw7bG83FBCvS06sRDCBVbvgVZ7fyRRVWhs1iDCWu9LhM6pgl38hXXt3zw\/kf\/uhVtj6uWpb7Z4yZsk80u9G1ZbDxRotEe9bgNo5y1RSQqqfFdFV6igu1nWy3ilRLmbxEaVZowkgVEQGbcgX1IcNrcaHv+P+JPEjm8OBPdheD1Tw68nKpKdBxnQ3iDhmTXhGuR5+TagQXQbNtAwyxUNstgAXbUuH+XPssafwcBha1\/IK9wDVdCXkB83jq1Z\/pQ8kCiQu1FIMbO75VDqMqTAywjTJp5es8ASUwKWIqbnfnmdc9KqoSrr03M0NPtF4n3tvVds1xM7CjNWm71EKHcOgbTfXfgz6iCG0Lr8rPF54d4xbIJs1eIS+c+SXwtxZOHrW+9rLPcGo15yZ2nJ62oL1KqoXSNFFWoSTJ8oUTUttsDVirHaOaM2ODcGRNdllvDPa+pz1Lw19Zed00S5FOAHNgwgLH\/WoOzSPMmrInwAf7aEyPU8PO3\/GtsOsd6tiofT58\/tt\/7sdBPakWuu2Di8U08tgnQsR227Y96BWj2RvBT+9WLd3B4whMemjNbqYPMr\/2vewyP89twXrzzmYJtbJCSsqJHxKBUUueh\/N5mqolUuoXuYC09vr3KxWqZTnADL7aBpvMCPqEtcb1eqj5ZSXWP92pXtq06XjjLcWUQUAb\/C+od2ovn8ySEJWy\/mr2WYlg574AJJq8Br9b\/JZ4YeTeO+l5iXkMHRapzqM4NPYjuA\/D4Xuqgh+rJvisT0gaax6ZGb7WlDaC4G7aLyr+eAo4oaPTR5MyoX0eEGM1z9bLcN9Fsx48wL9\/jJr\/B0mIbfCECVInQpPSsFIb9\/lujRRCTrNL9bmOUxfG0Gw6Z+h2\/SIbzn7zYQUGUnwwCKhirpC\/FZFXCnldXAOyicV9MXKsRTu6HObbTXt3f32oMNuUVUOquGks9XXLb6J0v\/y0y5j+wSF9Oq2yL3ICggRvdO1CWy2JF2HRPpI0+owYnIAiWI74gtTjct\/i\/kPuOCyp4CKbx3BdO54iYvEG9kHnZszQxyfndzxXnxwbscJHkkB6OcU6B7ZglZrczUPlERCAXWnv9MfSffAc8kRX4fQW6RPUnVQngt7A6lUPWQIiiTUkTLD9TakkOygTkYvXr1uBd5BRKXEgBZIIzRMk9ZVzvmaXkffpYr8UkzBd8sbCW+pUACBV8YZHILIi4kNZ3Hxji5XsBMDsSbvvYdu9NhLUDawRiLDvv28pjlc9CIN4D2VcTRRqHcSAFkQOghGPYcJhQpA04J43LcM7gQ68P05Z14yw0UgR5\/sMQ4k+ac7hc5jAps9WA9AX+esGzeYJ3iicKkrWwriK6bTncD6GE\/d8zBSP59eyWAuYFMEOxepModqNnvnPemV38CZyI6JPTM2WkuPGs+ZdRwcZtcCEak7btvwe0IHzrm4HQoW8dN0yZl5lhKs+kmRAoKhwPdEgOjCApnAHfq9NTokGDyqwweHRB9JIdBUnSHCp6ddzOrSf7PYoSjYrcPPhOveQojYcs9af1JqYXdOGvYrwzSuMc30bpAjodzmPMEctfa4dFMx+Xfjz2nvLK6iwKb66NBE1giN\/JRZk6TiUjj7yw+fJDKmHovAFYXTGWoFIjGRqRoBdx+gjZW0bxTDpV8RCKQCe4aGJXCNZAuB6on5Tc8tHHBPwAUMvRkpZeo3h2dgh+OOw+eGnB4cgIdlRfuAl7cXDv16Dt6BgW2xeOJ1lwDYug2s1Y01CVzL1jWo02JN57xs2bL7lsGpZMoqHVykC\/aQZuBgDPdpG8kP53b8xZF8idYVKy1x9CmVY\/5qf49fjF\/KqFXwsIklLZelOYds7oIChA5l79m1Ss1V09tPGkxa8J6SKSaQRfBp2wGrNxNcfbHnzBVhhE6blWpzf9NORdFSX2IhARKD0Iz\/0RY9fMviZ9VCQQ13qekNNOSpGXsSPhD3UW2fWfxoUMEJ86+bIoyGTL94sUrrCMCXRASed6KOxcaOWF29w1N0zZBVUeusyQW4F2bMJevi6I6yea7UxgwFX4sIeWamcbCbCnK0CWRskHpm4B16eb+ej4Ir818SJSelazhfPXk89xYyK0gBzxlPiJkHxpcAKi4fRCEcY6wX0cTuRT17oiuVK\/1jJWvkDuEp0MbCwwJKZUzv4\/eo0qjKAc4sTGDJJuDCFkVzqGPbFgeQQgQsxuGIa1WLBq7k5amog1yVlnQzw1pkkVzJ1cpU0uqR9xfUhYw4mxjqhHOqQD81Q8apoH7zWWkKBodWqwuBUEi5ENPdlvMDV\/Ykmk\/SImceU\/ivrRB1SIRqzB7M65VKTYa8ckgLeqSD0qJi3fh\/Ce1YTvnnY\/W2vFE0NuIlTbyRLMd5Z0+viLCifgulGTrCjJNj9\/0B+uJ0jkmdFGcOsZ2klsK8Y9Hb7OB618gP9hwfRgbGjUT348FFi33L4pRxBTbvANCuD5NBwwI5l724nNOHqM74g==","iv":"4df42490011b9b57c125082d4f855fa1","s":"f19bb19110f76051"}
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