Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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fSOdEuynAl5b6gfE\/+swgojHAfISX8+PmRBq6WqEfQJl+YX+ZHvdrDgVyOJvzxC65cQhakuJo5dNb6LFtZ1rTilxh08OJtx5YRoOL3dmHtqSVHGt3KP\/hE2JjzcUjhCJ2b6K3JzYBo3zknl5q0UHGWnT\/YTMMdsw+zQzPwjwmgtM5ggqTmUS1xMwbHHr8yeXF53WAmW5cAkI\/8++pr+oIiEfyyQs2n+wsHQTvTNdM5gSMUEObHTSKP2nyY9hRTQc7zoPMHc6q+vV\/I1FFZtRHPcOdZmlbKwrd1Pcg2aZRwIaC07Xm2F9jXAdSiFAs5qLshYGQlkm4rw0S3od\/Hy++BzyyhPDIvt828oFXcRewH58pVG0ncuPxV9x18zQmHSEXGsi3NTjWiBmMUeebzy5S3JqxBTp6pEF276U\/bvR+hQxP2UmK9AX8ObWsDXoqqepwmYZ9o6APliT5Sn21B2aWFnoFUWaq9x6xBBxk4GdsHcj1lcQZF1v2O9wjknfmm9mY7wyxfuhjCp1EFa+ZosHu+WT30YwZA5TuzdaMfeeZAPtks1p4mbbf\/DSVTMjPPu3ml0pE3dlUfm007tCG0\/Yx1Q5gXZbmVCTciPLUAY0OvtpGj7q6tQwoMycd2dNuHKk1kjQnLgzgUe9qmrlBu8bmQX1d9c7rERhTPJV2kfCq0BgAK\/wpaOm9x22gy7ebNQtjpcsxc3jgTFdN07JY2ws0lyGnIdkgPIetgfOI9ujPHwquy1BxIFIK3LAs3zhw+lyt\/EDDK4DfrvDygmKTRImN1ANaCPzUPTC\/W4WTqqzSUi9+c89v9UebnXkpQOpii4Xv7VjVKH\/TOodbposK72VsobU9jGocKgwiYEfNgxGXjAu71XWpkTkPPNeMPm2eCf1N+HNAxSjdOHa0l5EP+iETh7Sc\/GEj\/pkfGngeUqhfwDqyTqeSNKy\/gYs4u0fpV74psSfqZGsuOfpXc\/fVYRdwkxCw6RUWhKijEJZvXWlWTLHuICm5ziuvVeDptCF0J8fTWnjFApT+NkGpb1LCo0fUXJjOXS1l6LR\/MPJSjJrJXypmTCCvqmPHb\/i+xOiEQKsfnZmqQV\/wdCYfalPhPqkjhCuNcSQL6RmxwX1Lu9FJwxZP1Afw7FODidmWSSyTxXeT0P483fJEOTDD5Vznp63tagLfyRaeiF25ytItyjcK7LqfjJ4FbRMBEqDoVWjS+F8rP2iylrsap2qwAxU3pKBtM1Mw1JYiJXHQoRIxB74HAIBEHavCp7iv66fSJdkP+zUaBZB1\/MWKDqSfcbxG2NRiU5xp9+lexCKDxLaC0TV6sTbtthKBAX3CkfnDpd7rbvnXxy3xt1KZNqWyEeXlO1KBbxLt7dsNgy6B714cNkSruutmkg4X7nAhe35kErdhe8vJchMjCIJd\/9OUEkyva45ij1jVR+b3mATOc+7E\/0qHubQqFE\/cFGfD0\/416d\/d4IUVs8k\/8rteclSlB7rkP1Peure2lTLDFVwlT6zOXWxbZTJuc9+Sgp5nIu3YNr0PhdBP+LOwiFz1WfAkZ9Jt4az0LY55yitKxZsy\/b\/CzIrH87wiDHi26j7U\/l0jDDUgbY8i5OsdU\/ULKQKrekS1UwMl3QSnAm2zEmYbT8\/8WJagIQafBORyBtqKUSktPocJyZIsjTzamUpX67Ie2\/BUi9VBRcM+FV5PwIv0zRWtV7V21sd\/WetA6JUDA55KNVsumGmVPqPFxVe0z\/R1rnIcubp\/gldH7xV+UDSruHdxackY9ztDu2J3eHjyomRWDrAzfoQn7r7K2E67XE4AwZukgjSmGgoYHJ9bmnMEIMvT28nBrvciR1k2QRRlInrNRvzrm1EGkvFVt9jSYv\/pfcRsoQLka80yU4tkIkhk7VsO5WUsiYe8Aj20xvGoi98kuyrY4L1AxTHPwdmDLQqNkGU6Y0kA8M\/kYwCSU9NNpSwkFfhfXtZgngpm4C2ccY98t0GMUjpbYDWaVE9TuWhwvAEhgF6U2Jtam4Zj2nrGoTmb16\/2JlZr6uKp393DD9rIamTNcyZRypub6\/uDsqlU1fq337FwlxK1RGESh9pIRtM9gt4nuzThbdNkSSMDWIEA37ckmI0vOXqBDZOKM\/ULrvtXbcPVUz4geJwbq5yysl6zwlMx3CVGAlnh6hlJSk8UwZ0kUnfnMPiwDitNPOuPHpWWCf+EB7dlH25fyw1xJ4RntwIy9AtVNpzkuOyFj1NQCUps8YZikQAPSa7zsnrTYZGDb4pMt\/GiVFWq6RfvFgovPJDOEQfsvS2BmFj0oi8V3qZd\/2PGZmRmgijem8i8RwUPGbmmoEe4hcH0Vbj4EthSgfpordL\/U6AjFrqx83tE7FUD0J4KN3J8hx6QsoW\/O9VPNpJ8TsHbWwJhiZ8sI9fj+eHXC5LExfQl5ZNqXplWMrcVf6N5UOTyJcMBQ5LWDpPO3hZly+lA+ypWhgRLd5WnRa1lvebr\/Mxd+EpbBKerKyhtPYxawBZeCJSCthLfgitJaDqynwf3rAHYrDW8ii2Rqn0sNlzgNZvVPIrP3Kwn2GJTwbE6VFZcDEIN0WGg3USEmOcacvDQyVHEMRJWpw7zvHLWzkKnN89Bf1BCG8izU82RFv2B9+zBYL6VasEgfxBHhDWHvGmk7heJAxwx6anJt+3OdcwjOwyv2ojzo\/VL2cA9+kGUJ36rGK7wMdAy7OFDE5lg456F+ua\/QLsrrZHOG4XEBgtnDls\/X1RikBqIsX\/IGSBL85SXqhco7xysXBKdb1+pjQuMo7CM3\/ltnvZKhg8QxJJdYQbCmHod6rnQlWixaKPvygePtFZlMXi9\/keYQaHgT9nkGg6bgoe+eXuNVGh7a7Nrk+E7xX\/ekKoAZ7pMAHuf03rrM\/GeJk5o508pjclkfSjU4+3z7DOKbz4k9MwvS3m2H7yzpagP\/rC3Ap4dH28JanuR4v7Wjw2l3KDdWa24uRKTLYZeqp\/DbE2mxdK15PVOpRF+HjnuifhmdZzX\/XX0bq4jGdME1CCmZZnfLUNcEj1om\/Rb2W7erKXxNPYA5pvHxXWaThXXDouz3nw2ffcX9M4HWlBMxX+X2tQqRc+lk813N5vepk35QwpaAwGdkf86ZF5oITvzutoLJ9w6B6BJtURnEaXgB0OM9jXSymYUeIe1siiBwHvLBRiObniKTkBGpL6h7qotDko3x3Hd\/IxlVFhJ48\/LCwRw+cnDHT0YjDhbN+an0XVkN\/0XWAFY9RNglRrkM0PSLcUBgGlNcLvavTV4bn853YUHVQmWTw2m9TLf8idJyGYnEOANnJS8qW6Wk1VwLUn3NDoHBlybni7+u\/5eEbtnC0Swizy3yx+Yszi0zt7AxOaXmpO7VAvjS+FU+uIdd6wrRKHaNHhYGW\/ZpAqgSOO0Ap6HXWxnQBjSMby9kjOb6nx1iVdRvB7JlNZX4IF4sDDutnHzfH0ohaI\/d9Bk\/5gFySH5XDJcnRTlGmyy8FdDdzMPuPmLfVFimH6fIcQVXBfhvGzk8vvJmO0+XM815xloJUHGr4t8ycJFLr2I8tI+iWae81NhXE3w1Q8h8u\/35e\/cj+1+zpJVftm1FJfBzX0zdD3VI\/7rgSDAmdEgtZp4sZsoRYLmw+wklnPE0wocJKIlUH6YY7otIdSrYZ+4lblvmeW2irUr7SbWyVLQ1ln6XbbQSibJFbqHNskChYCSBoew01L35LCBgO6kwNCGLcIqYoTFJ9I8okAis62IufHDkQgf16RNuScXBYdEbaOfxJSzH46o04WBUZHL49OYkea1NFYLzDYX6\/S52Y7EvPyvyxEBk\/+zZPAumLja17MoXHO9pPWWm0aAYVOJLyLqLneJEZMsKERSpkUN7xAwfv2I2InjwM4yoHC\/E5VwweDEmGyj8jn58HGmBib19OvuzB38hBoJaI1LyVlwtuQs4GJCmYOh+al8EoQn7dWur1IK08zV0zJWkLX\/7ofGwkIz2wxGtd7lUfoce8ruh5sO1ElDp15oBaLQy1GfebPb9gfwvY4BaGAL1QOs1m1ybGnajvNTFdEOuWGejCapt9AwWDQahPWFrbHRUVHZXZNU\/L2RTVojHPrXeNfsNRatdCLmBHvORq5oed6xlA5Ij1k4BfPItBfYW\/5pmbSddliZufq5mDwWWaP101lPFaI2TVBNkqTzustWwAA5FtR46lyhdzK4w7gxWwevJyQ1gi3vE9UCKbD4pyZKYpBqFdcjDDsHi3l4Yve6qCdZNyxiMo7KDW+aULjfGSIZk7xR+d9taOygxaB4qUM22jDDGxmM6RAi7BUNELCgpxddrTX\/6pX\/rk1i+A2yTsjpzJQrAxWi58Yn41OCfJ9OZIJiANxPaJ8KYYdF2Dbtv7ONSV88mEJtKaOOPd\/J3uQbiPDF3aL+NxJuNdngd8pw\/pjQHWUilPV9maIm39P165klu9jPWWsme3DeW+HuQa1pMN6Dwxcx3HJe87fIMRzwbQnwL1DIegE94OAJpHJAcCR+8wKlvSZoEfaGgaE8ksBnX4RG4PZ+8GM+TyWSdkwxygVbRMx\/0CRHUFMiqRFXykXD33Q9y0fLw9MyuaKu0DPFnCb90Or2meu5ecZI81wCWLLyUj41cjhvf+QzQEiKCeke6VI35ujhccYoZRlnF9RxN9yOjKFo4OWoDLngIFSHFfOhkwFvSTA4HKtaSaTz9aUSc4XvDwrB0LGGAgrIwCZbtHbFsXx86hHwVFZM6EJkh+0ZVvK5truwh88v7nIVibaWfY08cQ3vQBIfLVJbqftw==","iv":"b9ce362f52386d96ae74be44155edbd0","s":"f8aa9fb85dfa5a4f"}
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