Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"9b9d58f560feb16e6f56c65ca49e5801","s":"105062b914ee7fd6"}