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Dec. 18, 2025
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Research

Anxious, lost consumers hungry to connect: Forrester predictions for 2020

October 28, 2019

James L. McQuivey is vice president and principal analyst at Forrester Research, and author of "Digital Disruption" James L. McQuivey is vice president and principal analyst at Forrester Research, and author of "Digital Disruption"

 

By Mickey Alam Khan

Consumers are still unfulfilled as chief marketing officers race to invent content and experiences that are novel, delightful, hyper-personalized, memorably viral and delivered at the right time to ever-shrinking screens.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Sephora introduces new concept for SEPHORiA 2026
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