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Research

Apparel brands should promote celebrity endorsements via Twitter for best results: report

August 15, 2013

 

By Erin Shea

Three-quarters of female social media users who are more likely to use brands or products associated with celebrities have Twitter profiles and are more likely to use Twitter over other platforms as a source of inspiration, according to a new report by NetBase.

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  1. Lamborghini onboards next chief people, culture officer
  2. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  3. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  4. Chanel's Coco brings intensity to its scent and marketing
  5. 4 takeaways from Jing Daily’s latest report, “Chinese Cultural Consumers: The Future of Luxury”
  6. Mercedes introduces electric bike collection
  7. Sotheby’s inaugurates Paris flagship with dual art sale
  8. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  9. Moschino allows consumers to shop the runway during live-stream
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