Advertising
January 19, 2016
Apple is reportedly stepping control over iAds
By Chantal Tode
Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.
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","iv":"d6ee9372678e5430d5c8e3e6054c1d68","s":"7561e481c21fafc6"}
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