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Apple curbs iAds control in a win for marketers, publishers and Facebook

January 19, 2016

Apple is reportedly stepping control over iAds Apple is reportedly stepping control over iAds

 

Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.

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