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Consumer electronics

Apple Watch surpasses Rolex as most-popular watch globally

September 13, 2017

The victory was announced at Apple's keynote event Sept. 12. Image credit: Apple

 

By Danny Parisi

Apple’s anticipated event Sept. 12 showed that the consumer electronics maker is continuing to be a threat to luxury, with both a new ultra-premium model of iPhone and the announcement that Apple Watch has surpassed Rolex as the most-popular timepiece in the world.

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. Six Senses wins top 2024 Positive Luxury Award
  4. La Mer appoints first male brand ambassador
  5. Ferrari forges racing partnership with HP
  6. Saks launches retail media network
  7. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  8. Porsche named official electric vehicle of 2024 Met Gala
  9. Double-digit growth streak continues at Hermès
  10. Prada Group sees first quarter sales rise 16pc
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