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Nov. 13, 2019
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Consumer electronics

Apple Watch surpasses Rolex as most-popular watch globally

September 13, 2017

The victory was announced at Apple's keynote event Sept. 12. Image credit: Apple

 

By Danny Parisi

Apple’s anticipated event Sept. 12 showed that the consumer electronics maker is continuing to be a threat to luxury, with both a new ultra-premium model of iPhone and the announcement that Apple Watch has surpassed Rolex as the most-popular timepiece in the world.

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  1. French silversmith Christofle undertakes its most radical makeover yet
  2. Introducing Luxury Women to Watch 2020
  3. Dior deconstructs the idea of “ladylike” in handbag push
  4. Gold jewelry faces perception hurdle in gaining Gen Z buyers
  5. Day's wrap: Vacheron Constantin, Ferragamo, Vogue, Maserati, Sotheby's Home and Prabal Gurung
  6. Register Now: Luxury FirstLook 2020 New York Jan. 15
  7. Neiman Marcus, Patek Philippe, Golden Goose and Tesla - News briefs
  8. SK-II reimagines ingredient to turn skincare into art
  9. Maserati piques customer interest with behind-the-scenes access to innovation lab
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