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July 23, 2018
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Consumer electronics

Apple Watch surpasses Rolex as most-popular watch globally

September 13, 2017

The victory was announced at Apple's keynote event Sept. 12. Image credit: Apple

 

By Danny Parisi

Apple’s anticipated event Sept. 12 showed that the consumer electronics maker is continuing to be a threat to luxury, with both a new ultra-premium model of iPhone and the announcement that Apple Watch has surpassed Rolex as the most-popular timepiece in the world.

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  1. Top 10 social media marketing campaigns of 2016
  2. Aspirational luxury buyer all but gone, claims industry expert
  3. Volume and wealth make Chinese millennials a lucrative target market: GfK
  4. Michael Kors reconfigures retail strategy to account for millennial trends
  5. Chanel, Hermès rank as top brands worth premium pricing: survey
  6. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  7. Nordstrom engages festival crowd with pop-up appearances
  8. 10 key trends in luxury retail
  9. 25pc of mobile users shop online only via a smartphone or tablet: study
  10. Nordstrom employs New York Instagrammers to personalize fall accessories
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