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Consumer electronics

Apple Watch surpasses Rolex as most-popular watch globally

September 13, 2017

The victory was announced at Apple's keynote event Sept. 12. Image credit: Apple

 

By Danny Parisi

Apple’s anticipated event Sept. 12 showed that the consumer electronics maker is continuing to be a threat to luxury, with both a new ultra-premium model of iPhone and the announcement that Apple Watch has surpassed Rolex as the most-popular timepiece in the world.

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  1. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  2. Tag Heuer reminisces on 150-year history in global exhibition
  3. Tom Ford names lipsticks after inspirational women in designer’s life
  4. Day's wrap: Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci
  5. Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort
  6. AR tools glean self-reliant beauty, skincare consultations
  7. Join our 2nd annual State of Luxury survey, receive exec summary
  8. China set to become latest market to ban fossil fuel-powered vehicles
  9. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  10. Subscribe now: $12 for 12 weeks
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