Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"f65f034af395460acbc892856964e381","s":"0cd07644d7e1f755"}
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