Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"dc49d3a681909794425202cd93cb747b","s":"ebc44f1a1d4ce161"}
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