Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"22497713c049a1fd7e75ee704ee5eb74","s":"9a430d1804673887"}
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