Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"88f886fb546f3fa3533ec4cf2c124939","s":"2cd335458c05b2f7"}
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