Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"dde66b5ecaac952e618d649ba5c01ce0","s":"2da85bb203fd67a8"}
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