Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"a211666bed4779ac506145694fd99620","s":"0436ff6dce274d6c"}
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