Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"9687fcf7758c89fcc4fd59398f8ba68f","s":"2a0d87667b0dacab"}
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