Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"a2bd62f0ce4e793b72b8c2baed1a5dff","s":"2eb31c9d85db2cfd"}
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