Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"ffcea9b2a0a18d6fb5abc83bc468dd54","s":"2450fa719ac284a7"}
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