Luxury Daily
World’s leading luxury business publication
July 15, 2020
  1. How Moncler found the perfect recipe for China’s post-COVID-19 market
  2. Must-know basics of trade dress law for the luxury goods business
  3. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  4. Savile Row tailor Huntsman makes face masks to match bespoke shirts
  5. Louis Vuitton plays up classic luxury in new handbag effort
  6. Fendi expands digital boundary with debut of first TikTok official channel
  7. Bulgari's new campaign is an ode to never having too much
  8. How Western brands can find the app in China that reaches their perfect audience
  9. Curation keeps mobile users engaged: Polar Mobile exec
  10. IMF’s take on lockdown: “Worst economic downturn since the Great Depression”
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Are agencies being cut out of mobile marketing plans?

July 9, 2012

 

By Chantal Tode

As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. How Moncler found the perfect recipe for China’s post-COVID-19 market
  2. Must-know basics of trade dress law for the luxury goods business
  3. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  4. Savile Row tailor Huntsman makes face masks to match bespoke shirts
  5. Louis Vuitton plays up classic luxury in new handbag effort
  6. Fendi expands digital boundary with debut of first TikTok official channel
  7. Bulgari's new campaign is an ode to never having too much
  8. How Western brands can find the app in China that reaches their perfect audience
  9. Curation keeps mobile users engaged: Polar Mobile exec
  10. IMF’s take on lockdown: “Worst economic downturn since the Great Depression”
VIDEOS
More Videos

MORE IN Mobile
Personalizing digital engagement could save luxury fashion
The pandemic recession demands a digital response
What Google’s new policy on counterfeit goods listings means for luxury brands
Why luxury brands should give apps a second look as the pandemic subsides
How can beauty brands fuse the physical/digital connection post-pandemic?
Should retailers stop accepting cash?



RECENT ARTICLES
Day’s wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
Rolls-Royce tackles in-cabin air quality with new tech and app settings
UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19

Scores of millionaires ask governments to raise taxes on them “immediately,” “substantially” and “permanently”
Franco-American tussle over taxes adds wrinkle for luxury recovery
How luxury brands should streamline their supply chain in case of another pandemic