Luxury Daily
World’s leading luxury business publication
Aug. 23, 2019
  1. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  2. Home brands need to evolve to match consumers' customization cravings
  3. Michael Kors enlists real-life jet-setters for travel campaign
  4. Half of affluent travelers seek off-the-beaten-path escapes
  5. Four Seasons adds trip planning to app experience
  6. How to make platform choices for ecommerce in China
  7. Carolina Herrera seeks rebellious men with powerful fragrance ad
  8. Audi shares nostalgic film ahead of Avant arrival
  9. Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren – Live news
  10. Revlon’s cautionary tale: The changing nature of influencer marketing
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Are agencies being cut out of mobile marketing plans?

July 9, 2012

 

By Chantal Tode

As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  2. Home brands need to evolve to match consumers' customization cravings
  3. Michael Kors enlists real-life jet-setters for travel campaign
  4. Half of affluent travelers seek off-the-beaten-path escapes
  5. Four Seasons adds trip planning to app experience
  6. How to make platform choices for ecommerce in China
  7. Carolina Herrera seeks rebellious men with powerful fragrance ad
  8. Audi shares nostalgic film ahead of Avant arrival
  9. Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren – Live news
  10. Revlon’s cautionary tale: The changing nature of influencer marketing
VIDEOS
More Videos

MORE IN Mobile
Four Seasons adds trip planning to app experience
Chinese customer is most demanding: DLG event keynoter
Should luxury brands embrace TikTok?
Facebook makes publishing push with upcoming news feature
Reebonz brings visual search to mobile app
Augmented reality in luxury – Luxury Memo special report



RECENT ARTICLES
Estée Lauder chairman inks publishing deal
The Glenlivet brings fashionable touch to new release with designer collaboration
Have you registered for LuxeCX New York?

Retail Store Tours spotlights innovative stores in Shanghai
Home brands need to evolve to match consumers’ customization cravings
Half of affluent travelers seek off-the-beaten-path escapes