Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"3b27b6811d7645cacb3a2f6df774c84c","s":"1708cd5541f4852d"}
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