Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"ee817d933cf99dadd674c2e70a251a98","s":"259aaf23b2b15bce"}
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