Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"c259093613f40366533a77ba9caa979e","s":"f8ad6ed1f41aed1f"}
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