Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"52218ad3b47abfa9674766775997e2ac","s":"a26a109bf1c42603"}
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