Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"75621c4982c9afe9fd8cbe266f302b1c","s":"6abb2570bb9bf8c2"}
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