Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"4b07e945eec924ed47a046ecb9274f20","s":"5e2dbd75bfd6f287"}
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