Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"1cfdb4e4c700ccf13191cd0193b9c7ad","s":"f943e177869a291f"}
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