Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"eca08a7dae593d85c81e4461d8a4262d","s":"08c8a2da173b0143"}
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