Marketing
August 22, 2022
Chinese brands such as Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Image credit: Perfect Diary
{"ct":"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","iv":"725dbf2d9987d39b42777021c246c503","s":"033ad6cfcfac9adc"}
Share your thoughts. Click here