Luxury Daily
The authority in luxury news.
Dec. 17, 2025
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Coty earns ‘A’ score from CDP
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  8. Moncler returns to the slopes for Grenoble campaign
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Are luxury brands relying too heavily on Facebook apps?

September 27, 2012

 

By Tricia Carr

Luxury marketers are increasingly choosing to run digital campaigns through Facebook applications to reach their largest fan base on social media, but brands need to keep their audiences in mind to effectively leverage these efforts.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Coty earns ‘A’ score from CDP
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  8. Moncler returns to the slopes for Grenoble campaign
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
VIDEOS
More Videos

MORE IN Internet
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience



RECENT ARTICLES
‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)

Kering loops France’s Ardian into Fifth Avenue investment
Coty earns ‘A’ score from CDP
Seabourn to broadcast 2026 World Cup aboard luxury cruises