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Are luxury brands relying too heavily on Facebook apps?

September 27, 2012

 

By Tricia Carr

Luxury marketers are increasingly choosing to run digital campaigns through Facebook applications to reach their largest fan base on social media, but brands need to keep their audiences in mind to effectively leverage these efforts.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Year-end sales jump 9pc at Hermès
  5. Ruinart welcomes 2026 art series partner
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
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