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Oct. 15, 2020
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Research

Are retailers ready for shift to virtual reality shopping?

April 27, 2016

Promotional image for Tag Heuer content on NYT VR Promotional image for Tag Heuer content on NYT VR

 

By Chantal Tode

A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology, according to a new report from the Center for Advancing Retail & Technology.

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  1. Day’s wrap: Louis Vuitton, Prada, Loewe, Rolls-Royce and Estée Lauder
  2. Savoir embraces whimsy of ballet in fresh campaign
  3. Louis Vuitton, Prada, Loewe, Rolls-Royce and Estée Lauder
  4. Post-COVID, fashion houses are changing their approach to runway shows
  5. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  6. Jet Linx continues US expansion as demand climbs for private jet travel
  7. Chanel focuses on founder’s love of literature through Inside Chanel episode
  8. Porsche tees up with Paul Casey for cinematic campaign
  9. Selfridges, VistaJet, Ferrari Racing and Bentley
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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