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July 11, 2025
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Apparel and accessories

Armani celebrates its Milanese heritage with new athletic film

December 23, 2016

Amrani's video short Armani's video short

 

By Brielle Jaekel

Italian apparel and accessories brand Giorgio Armani is weaving together art, sport and fashion in a new short film that shows its basketball-themed museum exhibit come to life.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
  4. Luxury Unfiltered: When was the last time you truly surprised your client?
  5. Schiaparelli exhibition coming to UK’s V&A
  6. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  7. Ulta Beauty acquires UK-based Space NK
  8. Hermès makes fitness fabulous with Hong Kong pop-up
  9. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  10. Four Seasons Yachts names CEO
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Off the Cuff: A Q&A with The Calendar Group’s Nathalie Laitmon