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Apparel and accessories

Armani folds diffusion lines into 3 primary brands as sales decline

July 25, 2017

The Giorgio Armani brand will now include haute couture and home. Image credit: Armani, fall/winter 2017


Italy’s Giorgio Armani saw sales decline by 5 percent in 2016, which has caused the group to reorganize its businesses to combat luxury’s current challenges.

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