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Fragrance and personal care

Armani takes leaps of faith with perfume spot

February 1, 2019

Armani's latest Sì campaign focuses on the unexpected. Image credit: Armani

 

By Staff reports

Italian fashion label Armani is weaving a new chapter in its Sì perfume story.

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  1. Bulgari taps Anne Hathaway, Zendaya for elegant, contemplative vignette
  2. Chanel revenue up nearly 50pc year-over-year
  3. Brands underestimate when consumers will jump ship after poor CX: report
  4. Should luxury brands actually reduce their dependence on China?
  5. Day's wrap: Chanel, Valentino, Zendaya, Saks, Christie’s and Four Seasons
  6. Tod’s explores contemporary Italian life through storytelling
  7. Audi offers vision of progress in Janelle Monáe campaign
  8. Four Seasons Maui launches partnership with Project Reef
  9. Valentino celebrates ambassador Zendaya’s Time100 honor
  10. Christie’s estimates Givenchy collection at more than $50M
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