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Luxury Memo special reports

Artificial intelligence’s role in luxury: Luxury Memo special report

December 1, 2017

Pepper stands at 4-feet tall, can tell stories and help guests with a slew of inquiries. Image credit: Mandarin Oriental

 

By Brielle Jaekel

Artificial intelligence is becoming a driving force within luxury retail and marketing, with many experts predicting that all aspects of affluent consumers’ lives will be run by AI in the future. But customer apprehension is something that brands must consider.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  3. Kering, in transparency move, goes for 100pc traceable organic cotton
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Balmain Beauty presents first prestige fragrance
  9. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  10. Cartier pushes collections via snow-themed mail catalog
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