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April 11, 2026
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Marketing

As streaming shift speeds up, luxury brands should respond with new marketing tactics

December 8, 2020

Tens of millions of Americans are cutting cable cords, which puts pressure on luxury brands to slightly switch marketing tactics. Image credit: Bang & Olufsen

 

By Ellen Kelleher

Luxury brands have to reassess how they reach affluent audiences in the United States as new data show the pandemic has dramatically accelerated the shift to streaming.

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  1. Chandon launches ready-to-serve spritz collection
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  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
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