NEW YORK – Retail associates are the most powerful showrooming tool that a retailer has, especially when they are armed with mobile technology, according to a Macy’s Inc. executive who spoke at National Retail Federation’s Retail's Big Show 2013.
{"ct":"DzZwQPPieweL2N4Mc53v1sbMps0LyIt2zFUUOZMBL+owfQwWRq1Q3hOu5Bo0muqoelShb\/yjiJGkUMEHgnczGS2DkfAWOOTkuha0rBOqzN3e6QexJ8QcaOyCLfF92bmXk0CVZLjUBQku9081r5Yr7VU4k3GITN92hPz+kZNoWu8L7i7UPIz\/jgJy7f8knw+i5PUDBeGCLtAIBsoO+efkKu5Al5y1atL9uSEYGiMLwZoY0rgJJE7WDYNnnPacKBvWnEQLdK9Jup3swsNjGN+5mp3JLlx8xRdsq7snu9HmicFM4Gv8SzO0ANUVYyp2J8Ry3cK4ndHER1onGEs5fUXk45UBUpxvW3UFkOSo0GXbgFpBkH64plA3ZiCYULlmIshlwj1ZEAat20WbKtd8Y72bwAYnHpKAjWnlYpP7aj1ksj9tXnVEF3Dgamfz5kM31vFEco4iEHOZPZtllHpqlDDlRbsre\/zYXn3VNNeclKTOKb\/MAE3HVnrVeN1zD+X93SG0L6uSTieZwiZ2ua51QvnIh6EREuLGEH6+idH8hRpVjOn8L8mhfKNYwp4FywGLpGuWNq5GUw40yTIWetQgbnvinObKblrwYLEG6XFmy\/3MXwDnJYA3MbKz09kurfbI4lN5pE6JeWOUGS\/210ewHBk4lAtgkZLnsvDfzsyaFOcfKL6BtGoqYrpBb78utetdlrrTjMB1DRrzjg9+whuO1EvL7EtQEqiawBFFMYkwCMqTF954ILvCvw5XKS00KWg1IkWD5UOnarmWAkw2IgUlyEa6Uqh9sP1QHw1UZnn8xPzEqtPrDD6Noe2RdivuEpMK4Y0VFLUZWlNb93jb7p\/UmVcrzrpmOaMvjCzimjzcHZP\/OIxF4O3pUXRCjH\/TVuMaj2u+cbKiIS31L14NGuX59YPHHCTxTyVlC6BRYqrYBVRVGGxHrss0NUgAcx0UejtqVHs8i6oTQa69XgkBPwy6XTuj1Vc9CFFKF4MbE1eS0pIzEM5j96Nr+xR2T\/MLRlawY1IyZ\/pUgKxXUIkkeVq1KcAUUWhyhmqUEPdha6UnP4\/0qJQOwoewbUUtjdP7QFlfjEPCeKgaOTSRNH1IxtwZyiMd\/ElZxD4elwS9nVAyqjfN5tzSB8l9SNwO9N3HoRN5ubpwRkR6sHA0CztXPq3FxySdIrEJ3\/WDw+xLiYL7GyqFn1VI8I49a0WiJr9J5OOesUJnIM8MwV5nc36dFSOsUCB0q5qIJTqzHANKfzBDF6nyFgBR+h\/Be+N9faXTfpLe8DDkhrhHoo4ZJGj2zrOEC2dR9GQLnVpDG1enH4DELvwCCC3IRTuo08sRHId2XWY7xEPFNiqTyF1w3HNtKrMJ8kC9YBQmcex9ILbNrTSTnfuee\/VSgnxDn0LtI1LxBqE9dW1jWVD43jDPTcksl\/9pd9B7dHbL0OTWXVDns7VBBlwLz\/DQ98LahJY9OYDaWdsFLBE1SQC22HgZxfdMEwhBygmeTiy8nZCI1q+DJ62p\/9dqjZiWu5DX3miyu2kS+H5jTpZ+bT7opwY+iXZg77ME9Dj8y1W2TERF8pMYWacwB22PcCaKM6jmLEYV4sImnJXQE+DQS\/Iv6kz3mJ4gjLpSBAWW3W6q4KKKlgZsZsfnyQS6JJR9LtAr7ZRtj7plzL2Z4FMh1+7wDhwUOPW2cFbBxX6TkRWWMgLEkmjf2J9F1jzljkJxBVi3jDhvhf1i6xVAXoS+v2YueZdf\/plFLpgsWJAvfur6PSrF+Xz9CapgZPI77wzNAC3ru\/KTsvcKH\/W5gWKApknvg3TsaOnQnZsrhO+67i5WommVFoAoN6oCFGUEzh37vSH2mKm96bo2a8zR4vPSk6RifnzHZWiG3goyLk0yPlfPNFPzGZTdQN71nYKbvaYJKfLrwhX7Gf491wbXCminI6iMkOETyrQMz775Tcxd56CP7lKt\/YKPnIZZdaBxolwSwJ5eIoklz3LGm6U4PrH9xQWOswKXzitOodjwFv7s4FnmmeldxnzmQVayC2qAdNu2gMJ7JIGoS6FzgTwpxtWIDkMkln5x2VeK3+NtAe+HxJjMS5jKZgzm5zhcFqFdKayssRqkSnflO5GFaM5LtFDkhD7vaqJHGgme9iHQrRGNoEcCAOtVKPPB5uYIXDaVwiOsXAnUhXGs7YGNZRJXmn1MDJL0JNFtUq50iVj+J8xkumZRLmBxh6pWhvDOtdKVaQe5AkGoRU\/YPxhMCtxGmX26yQRMVtGIeQ74\/5jDnzLST6D29nosbfM6\/alEkTL0hngIwFaGyLCkmR9DCjrRq+IRnjcG7gfMZ3fV6QJGdQXKqxR9ftFfRDAKHMk6GGJJuK0jeNGwz+16uY5k9uu1hS3vN+uO8xScp7hFfihtpeazqDtg5XhRaYIUTz10wEu76sFSTYr5NjUPul52wGQvx6rLaPCQE67OCTIIiU++EiHhp\/YFuQnRQOjoIXF6rYg4wCWWnqkVHvsdn7LTgCxsM\/4ZRzrH2jzAys4yeg9KxjLE5s\/RnK9aRyfjT9X8QmLqnUBt4F2BI\/LoMrjSP+B2PoGyG3X0HVkSA8OCdqkb4RWITBqrWihIjol6tSjrq+LuXKO69RAup9ltkMyMKofn59unrFY2ewBZJ7e6X\/SxXrEualbQ4EIAbalaYy2rnOmgm9x0kl5y04pFEoCJiDkMWmc8TlkNn2TDyT0W57aTALnFl\/uuSP4aKKlsnf3iaKvwOhWNJG5ssNeSdLlya74Zo02FvlWDWdKHUn7XEp\/fCtQ0r7GEAuxOLMjXpmSuh2O4o0pmXn6jW7qNMXyKeycPjYMr\/CfJNpF+FCcSfLPaC+mU2kGGUx3kjJWJb3n2vACMsRniZeJfjxOrsdoTw2O0KgIctbU4q+2Qq4I4f+vcfElzKZqgFUfUJOqN\/oiXeCoT5fqzLS84QP73qp8ophooaJj2zlaT0yVoEi+e7xtR11ZAzB8LNqJNr69rU5C+3DpRHIfudpI634kk+q8Wt0wf\/jifrowcX\/C15NlJ8mYLeAzVnUf+nuUMSt6nMzagXWiY2XYwmcz1\/ltsN7+rX4acx9\/ZjK\/DFhEyfSPhoFgZ9Tv7HM1mM7k8pnQLFvzQeMzDiHS8vMkZqL3z6e9436fuVywsamBbTWuyVnqYWTaMurzrExfCtGKLF5nQr8mAnxaKkG7J3p5CCJoitRgoy3iaXSw\/GJ74aB0hi\/ZFC2vzIboeJYHkIyRR9hsSczq6PtMwRn92xCdK0Tla6ckhzZF8frLbps0aXbIdBMcFBkvpCpdZChvtflqC4mBX97FYn4mogaKpjRmh+vGVGznSz9YupVrZxJiXwi9R8yMes1Hpo2UrQQ81HLT2rJpZjsOvfd576IQVz5KMX3qa9qTQI7QjKxBoDkGEUPzjfnp2kyGJ+QI+i3LbY2beOtfhoM2mWXKedxYGyeDJ9\/7lbOyU3oVe2TDn9eRnJC1NTVo+sLK3kXDOg5B5YjMCpXXaQSgfnTeXOvBDh\/ZyqNQzrGoB+Qn6buJ6q+NBGz4Xt3Jf1oKoYY5lEo4RDo3nbGSiSxiEBpb337oML9WV\/DaCsBdLQV0IZbryufu8tz043JANq6X0ztRxzOPCW9UHzGvu7dtqBsWkyroulT5MR\/pe4JLi95kCr4hCdqFmSbsqAlisPU1lH3VfF0omW+GDsitzVyS92iYK0\/mZbteZs\/RrTnGDr+VaO7ebzh3s4teu3cyYkY7a2I7LXjz4JwZ355nWH2dyfJFDoSJyRgB2rzlKZJn56FF1OZtL51nojdAeTZFJwM19wgMZkcJKoqzx9KQleXEjLXMEOPdO4bd7EV3vzPjmoT8rDmrxiOvsblWKCbcODxPosCZqXaPjk87EK4z\/5ND1ZzKGPks+OlSUbwGZFd5D8hZsvPwADwpkjxtnwSPZ1BZhJeMXhYldHQVXlOQJ1s1mNlfLX429l7pzgru3XJ6NIliSmhNt+uNarBt+panjqY\/oziDrb2ByxN\/s4FAPfRb9wY0F9ROSPPRIiYPz\/SPsZMI+X\/XScURXsBw3UAaw5VFHXHyc5xesNTRTN2mAgm6OaWH\/WlBF93qkbZ4C1lM1+yyCin67VLH3JZ5sGtlOUhdIBNLgcTvtQp5DoDWTxDZZD45UahVI6rN6VYJ7FmkI8TpJGBQhzF1CG+dwjeVaHBaCFHwLbcFIpOlA+hPONWa6L0GvkVd5lHBpZnVv470t7EhHl9ICh9i6HnD7El7mI\/VXGp7BEMu1jWImbMVRBzWRXElDkib7491VwA4BCEa4yFZ1HIXSa2uoiciAK1\/YqhLdehJmY9sy+lXuQdmZQgarqPFLJixHrWbb5NE4LL0djeOV4o4mrfE74cqtN1edvHs7QJTszwnk+9Nqve6NSrIjS6RwVJca8K93MdQqARel\/dFNjaOQtTdgkahaTXed2iNAPd0WagZQzJ2XPhzsA2NFqdYgVBbDHKaMvAK1u7Cwp9mIDPGLhklzPsDF5fankFz4EeZ\/tWMRv\/YCR9n8owzXjHBIXloj3ytw\/NQ4dwh1Bv2G2s3FE28nFVIg0kcG5uSRnY3h2cbW4\/1sbNJE7oV9208GtniPZKerCODgXR8NWT+s0WxS4gXhT23RLR+jm+P3q2DtJd5SzIEcjS0FIV65Py6HtayTFF1ZVouclv08mj6TKCcKgIT7nqF1cgrd1VffpTfAm5vZFDf0eDr80vv4GNWrjKzv7hTyvFto0l\/2jabUKnCHaTjZK9cR4nGpbqQlkJXAEPaNPkSn6eNwrk+WOifDqpqovrjon2EU1KnuqDyU8+E33DqlE7IGlmSmQQsbED474HR\/0AKqttVNvnbE6\/X\/pwalWf3XafT+SdbLo8c\/lLkNLBAMv6Ysqtl3HChS7cbqnSWLI3gMFsRmARXbpsqIjH9PYc19qQRNMuUOQdWJZ17Nf8CPSxHUVSSZhmCuXIimrmkDvE0hQebOM4SSbUUVydwaMvcY9o0p2JapuJvoB\/crraQMVlq1LCq+DvncDerSE0PiXeK+2Ew83tJt3pjTdFidCNW8yhTVgxX4Uazxu58MaMgwTwpDnhzN54iaqn7K6GXfScK+2\/LM5w1gw3Ah4xKEsEF723W6BujvSeTQiss+ljnlN9kpN5n4lXTAq+001YGcun4g558nHtKTZl8cxV7wKwCEwU+ye9Lj9guAvVuUDscKca0tuIoIo4RuUyLAXaNxBWJd6WyhAAQSK7P0mSgnret7SBS7NcIzUVNt+v8qKwHqQbEKSWA6JTYAFKC6sYIb889Zwkkc178UzgMDXApz2mG480xRrvIsEIv3u4l\/d5XB4f4sxtQVx5aawGvT\/pfg34bltm0nU7TClUK9+5swK635t7A4f5L0DOgBtrhK165RSBtYrIiRnkI+zdD8KGjGWo9i8uvD19ek6pCbBnKm2P4Eim0LU5cJ0MWuWiJ2ao1DIPHOh4FVswXCvfEx6vtLvYqoeMf9ETvbd+N+UC2r4Z6pv7vixMgbZHE5ywX9JQuAhbOMfaAMdHHx40od\/52qqHSgzBTmeVL0XdYox6spbauCJtkJY6bQ16JyskD76usChF617tgv3qAWK5Nm7vYgbt5P3Fo9gwCVMCod\/5fTfTxLFwCK4oQW\/w6MrMF85Temfl3XtiHmuxl6gfIarPm2dH41qzcAstjUjrKKPg8pgPL6zhJrOMzhhjGpzhmLfTqjLY+3ACrZx0hCzJFJHlB\/Z0UOwIRW7ViGU9MY4zxB3hJL3KNRvtJyiV7m22F1auLZP8fn2aIHkXZ91ZgGbwO4QNP17WZXDv6bzZJQxMuIt+aw3oPma2I\/PgHyNY3lJrrrpauMb9PLvO\/gkeVOPms4avJ5bBeljtcv99RD2VsQ2s\/fbXsVOWd+iQEANnC\/5+pNh1BokAXDysqSsrsciysyG6wnIl1njFbPOxyFvgpv7PwxSHU82pL3PHgD8FlMd3YO3tRiANTXLvCJTYld4A0xaZ88o9L7BvQ9C8\/66LTmgIlM8iEAg9bcUZxeistBPbDjgROHAR\/6hZs\/\/CMoGstAlAsnO+aD8lE5wC2OHfZi5CKS1WvqdNU4QyhTYk2MU1hwawxBzS71FQgXf5DDz+y276zXDUIpYRiGJPn8roWASjthyAbh\/I8Gp+iey\/h69BTqi0p53VlD+RDfTmq+2qwJZryxCPALlTfrwSvS0uhTeBZA9qZVa7EG0KWJ\/QqtXijRHvN0AH6p\/cnB1HUIEBj17WXMoCgGt\/ld\/9Kn\/0ZtPDk\/Ua3P4GasL8gtSGudjPIJoZGD2YwAxz75lQ18NrWS2BSyWJa\/jHkbpHgnLZsGJpYXLRxNkiozE45r3mM2b+7ROvRAUBlazS2X9AFMzOAWbSHEa42dAs\/egbyhIaO8tOBQvkppmc2rFLpjWHrh4Makkac+GUw4DfViRZF597nUsOpwecJE0ojoWIg1yf5D9ewjz1jfHVSEOZOljiMiUIAvLX9CISEiA8Y8SUsrhrPr\/qjsbQiGA5Iy+NhARAWMBnyjwuYEoVvCxTM6s9usPED8Ri17lK3Ur2LEZM6DjDuavAWUN7qBvNQUNRTz2Wlvtm\/Ts99a3GsPBpWUw\/7jwdlsX7WvcpXX9E32CK+YsEskPSudInanrFZ+9f3HeR4c\/VnnahlU9MXbDBAK1h3ngWUkdOQZgK8uk\/p4THrzCL0edwob\/dIYIhWL\/rJ58nDniibQlxL5bci11kCuLB0EFBCKvFdKbeq2\/rS8YmI\/GYbXb\/glxV+7exNfcs\/bcnDsvQWB2X7J7q6zzlzlgaxWiF2nKm53iaZ0H5xqPMl9GDNTj\/3Y0WH6\/oCFOiy+vRVwzYcDlqkNxUjO9cNcziZgj8okuEQZh\/MRhMffLOuNJJGwjX04Xm2FU4eAqu8CQqLxwlNc5yz7NoFuTx+ku7xQd4cng7\/oS4PctH6MXDQf9EUj20Db\/41uwUVPSTc+qPWbd4NWDLvzipu4zHwx2lcqJ+VoYY1zMre6\/fZGUVd4HgndBGzybVkf\/ZvGD\/vMRtvsnXyjg9g6mo20GWPXat3Yx4Q6S9cLYvC\/5gMNYHDQlQezs9XTm7OS8R3FiZISI7E4VxI\/Zw3+c7yZc1MYjKSYFjl8YZ8nkpEpp4vuqZOoq7JWE6OTfWIU+Jq4ApUtlbhQsSKSsnp4PqdOPIA+yPNMUG7B\/0t\/3hQv+65V6Df6KatkMV6zH\/ZaDmxetxw1KRdsVDKTb1rGXquWQbLOz2nqktORoKmEr4f6deY6+SihJMZ3wpyL6GDNOEXpTkoRDaB+bgelhjyXoTK0YtYpWd+IHuMq3KCz0pS4SdHahcpAW6CLJGqIV95aWR4Pjw3jMQAJrS4X5Kl5b132v3UvwxfdIB621mSYqj4RgCLJ3HDOV13344VqwE7X4lHXp03PcmE=","iv":"5f91043f343dc0d22de5dfd17453e53e","s":"da116a9ef5225549"}