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Mobile

Associates armed with technology are most powerful showrooming tool: NRF speaker

January 16, 2013

 

By Erin Shea

NEW YORK – Retail associates are the most powerful showrooming tool that a retailer has, especially when they are armed with mobile technology, according to a Macy’s Inc. executive who spoke at National Retail Federation’s Retail's Big Show 2013.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. IWC celebrates ambition with Lewis Hamilton
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Burberry transforms customer experiences through digital innovation
  5. Day’s wrap: Kering, LVMH, L’Oréal, Loewe and The Macallan
  6. The knotty relationship between luxury and social responsibility
  7. Louis XIII gets a taste of gamification with immersive experience
  8. Fashion brands turn to visual social platforms for organic reach: report
  9. Gucci is 2020 Luxury Marketer of the Year
  10. Hugo Boss unveils FW21 collection with Chris Hemsworth
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