Luxury publisher Assouline and diamond company De Beers Group are considering the role of diamonds in modern history.
The duo has announced the upcoming release of A Diamond is Forever: The Making of a Cultural Icon 1926-2026. The 240-page volume, which includes informative essays and archival imagery from De Beers Group, launches Jan. 30, 2026.
Turning the page
An assortment of advertisements and commissioned pieces by artists such as Pablo Picasso, Salvador Dalí and Raoul Dufy listing the tagline “A Diamond Is Forever,” created by American copywriter Frances Gerety for De Beers Consolidated Mines in 1947, are featured in A Diamond is Forever: The Making of a Cultural Icon 1926-2026.
Evidence of other era-defining styles and stars comes to life across its pages, which contain images of diamond-clad Hollywood actresses such as Elizabeth Taylor and Marilyn Monroe. The book also showcases images from the 1990s “Shadows” campaign: the marketing initiative included a mix of pictures and video, wherein diamonds were framed in black-and-white cinematography and a neoclassical musical composition by Welsh composer Karl Jenkins.
The new volume includes an assortment of archival images and campaigns throughout the brand’s history. Image courtesy of De Beers
Retailing for $195, A Diamond is Forever: The Making of a Cultural Icon 1926-2026 will be available for purchase at the end of the month online via the brand's website and globally at all Assouline boutiques.
The luxury publisher recently partnered with New York’s The Mark Hotel on a tome that commemorates the hotel’s 100th anniversary (see story).
{"ct":"l\/isjzouDsWISYD+LZxmO0mqW2ElWYyB\/pudGfLPU\/51r6\/amIu27fWJfuoe1iKt8Hr7CUsbpUnzjywzUI\/PmJGrkXFrsZP7zTjaO+N8bSAWPZnUh7QhUYk035kQw3xuuDR3cTDRb\/zofxplZWkkCUF8fdCf4VJasr\/RoQW8VJmjg9ROr\/vT7IV1qQerLYEe+PqHB2Zf\/i2+9VE3SkrLOgfx9TntJPI26Wsc+cZqnQKqS7ain45cqPbqgtkeryE+4EZMdlTKyMvn5uHUG17G8zXekBkPc1yoH6Imfi7pto+vEdw7dhwkuREZRmuGDMBp9AixYyuD7QGMeURPp2mPMPylILL7xVqEmo5AkxBxGpmFYzrZh2vDzK0LhDaNCI5aym4bKoIw+HsGNaCU+a8l5GZE6IbjJ6D4sRNCy77mwU+HBDOZTzh1aB\/g+\/D1BbL4IcTz+SRzAzwJr+FuW1fz7saGPNCV2\/r89BeK\/FSk56tjJl\/zcycCAOSXc0PGIe341n5b8T5HRmeI1+nRQxrpiFzqaa01Qi+3IXzXP6DhWsoqZTI++vHcG7wBGuUJzi\/XvXSTzy6mqchrGWXOX9AVvT6QtWkDlN0lbZ\/LVninNEoDJXpSmyFHT2okY5Atn1lNxV+Hk+eYUrpwQw4oSqg4QaJeI\/V\/BgLnv3nJZpghvStVtHkh49BqP9ETge8cbTCvRBgGQqlbI\/5KuQDdQuqBCr0eCQTjTP+sEe1lAwBqbSrck6eNH2BwHboNweKRlrQ8zvqYZ6UPt0SjzmhOnpxCG80pQ0aKJWubHGFxbhVf3iOOUslSEYA2Ejd0mQ+yxV+keLxkucf4I4vDwE6DhFLqQ29HqHQRkZFBpNHGnKKq6mOGc\/fucj700bxYBiXwYTpTDsisHm\/q2inXL4AaIsWcfJUxq5omdf0S0un5g7bLeULDpgfc7Tgav5Nrc3kgnuYutlQm5BtUf6\/gENHMZ0PnbWVbyFbW1g\/hKneXkQXW00gUib802FKOJt\/rnWXwtR6tuUTwJmZ1NW1pH8u2gUu\/Y0gLxPkxvpbogDhnodYpHta3mduaVXJTh1H++GI50zBsoBBMl3gOJkbBBrKq7B0Y\/QokgLCsSbQY8TpdQOS06qKu8dA9PHmgjxgZGNUKXUP3XrhV3\/b4O3ksov+Yh+KCnbSArFlyGOhK2PTWkC\/f8WxQqCLipv4vUoM+YeSnC\/+W6sAZ94ZGdNCErNsDWEBCIPX1hqA9DhCqBZPr+tLfRidJktdLloaPvKCayf3opg1Pl8HY8GIxHQR0SPmz6B0YciaSUGziaTWLfIjAU4UEi8kjyHo5ec3K8T8HyjchrggXK++O5urHk7EaMGF1lUc3UxMBFBD62qCn88WvfBamJ8aYT9pMuD9OeV6YTJHJcrj92y4LSexiqhnga1Gti2rluD2mK2KevzYAzqP5o+\/nOsyY\/Zu1aAJGDy6RD3pcHU993RLdzofVad7GRQmAT5kQBOrJjdgF9IrDh1PtUuiMl+TvbbBOJRC+4CwyIbnIXkAcwYpW2jnjrZXUnriyaHo7rzm2p6T3TTwmxgReTjg3Xem+pJcW+ERsZh\/5tmMxl9SwE+cyeaqzzNgNSUxRVbnnJccSBiLwk4YOT34N9Z2OU+s9zFZot\/P6DH63yx7ZmMCe3y61x57k\/xOVeu4WLs2LfRDR5zz+L8Vm3KKuubiKzEml2heOQHxVhUpKJ3qoJUdI9Qg7R30t6iCJISiL+UgnUD4vJW\/tO4U6RxaiFQN7EgtRJaBmQ3+xWNYed3fJb3wNiWzXrkfECmUywiiMOh7M6N1ywz6KUdKa0pmObJRUiLbXFJrHO16dCAJQc8xJM6x+J4d02Cbw2jMwdEvEBZDRKNPYntdoHEAjDUFLEUj3UgDqoh4zFaS8zXbnkRMsFzJFDaTrGFmFM3Tt2mynRF+O94L7uzs+YsmEBv6KJHHqrHgb9TfVT8QTQ8biS8SztVCob9bj+PaANMBiy80iFeZT5XJx5iPIF7vld0B\/Qchtip0h\/F8F5myJJgtPeybHpYHTEmHrfXs+c2HDB+vFVSbpEq\/V24\/BdOo+ABzUeqC6XQFlNH27posUBF52EeGJh8IkRQ12CtqKmXTN5N236IyLiGCndZDvpKJZoNhhC+gH7tjwFir1LhUhfIuffVql5Yl4W2PRTAn+IhNQz4LX+Er0DB4WeCfwYSQs4UV+q28P4zs8JBy7JjmdV1bpMVvrTSs4rCIX4TWbo4TzSSQBuVjnxLZPZW6WqAFks+\/8Q4SFDhA09Q3IORvEvM4J+w+837KQV6StaI8VYHZ9URkmHsgCEBR8rEBa3XjyKTMG1mIOiY4UihvrMWZuLxfJbIjj97ogdMolDuXcVRkHONZ7L4BX6QMro+QUJif24+ienytPuWPTuYqaebQDrMp7\/OENSc9DXTNTFtotpnpjDvPU1oUzAkheoj5RKmm8mzu\/mCUDEjTMgow4HWwZez3hRfcsbhULlCw5Afn+3afqAjmKKhSRADjiz99goRQ5WDR\/2czaas2eiQVLZLrVdecGYS5pwqLqvxMdY\/cMy+U+Pai3Gv3bT6XzRd6TYRzA1+\/2EOTHgW42o3fPB5j9zHzjuGXbscomHqcJvzN3NYYxOmndTvA0WIkwAgc\/imX0R5FoLmGix5OSpAQJ\/4L7IdIfhVU3\/qIM\/meDd7IMmNSWng1SZaXGy1q2ttKcF97D4\/5ZLZLplGwsSUKGBYSeV615oOJEcavjSZ1cMWKZepuABwaMNeIXeK4WQrmIMaXeJcBVdPnZq6nRRzuxe7xR2m42A0w7\/FCOfPbTN4QU6XG5wXg9oKU0\/8NV1eHT0iKonvlHx7KauFCMjRj+oOznxUhX10inxrrLQW6MD10QGDP4N0BPa9WEOpqWh\/3qCh\/3MjxJm8RHtwHLyqnCX8sSb5TBx4fu4ZU0VgoLMyUJA1J35VlzyNa6qXjrVKl4TN2EUp\/eQueasa\/RNTGY+163YjdC6ZfkQ0+YforcQvwAxT7ZKQ\/BnDR0xELO+YtDNb7MKRcbD1lcNtT+m4Juj4HtB8\/yp5sL4RFKgj\/EQKTZV+GZbQWtx28+MS1wS7anwsd4Cq\/r+O7uLPEpRMuQApZriYjv+4d47brwH8iwUrP502xzV4TuIUL2Of3OC0GKBeed9lCynWHMzlp2u8MuesVAbDfTmpYLuXszb04VCOfXLH5ISX\/7BfBqJDO0dUnYofG8yj9cSxXS\/wcyaRPg1l9v713B2Tg4oqI0+jMejqOxVBouxi5e+LpWNYZsmw\/LG7UhdPiQXgie8LotojRdpG+1h5Rg0wwgIIvxxSo1D25iB7c7ybHnVL75k2vQIq56dgkYmwwDZFrG32EjrU\/70FR2negXNvMfPUzye0l3dlC6t0APLgrx1JeEBOmRJOc3tvLCe9DEmhXT\/PyT2VxVVhzCcGCkHe9Gp1bdrPBmPE7uHGTfi4bNE\/TgPw==","iv":"43ee38f2f33730af53915188b1cb03e1","s":"7203174a3597ba12"}
A Diamond is Forever: The Making of a Cultural Icon 1926 - 2026 will be available for purchase online and at global Assouline stores this month. Image courtesy of Assouline/Patrick Landmann/Getty Images 
The new volume includes an assortment of archival images and campaigns throughout the brand’s history. Image courtesy of De Beers
