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Mobile

Aston Martin aims to differentiate brand via iPhone application

December 30, 2010

Aston Martin iPhone application menu

 

By Elizabeth Zelesny

aston-martin-185British auto brand Aston Martin is targeting tech-savvy consumers with a branded iPhone application that delves into its unique manufacturing process.

The application is available for free in Apple's App Store. The application, titled Aston Martin Explore, is designed to bring the exclusive world of the luxury brand to owners and enthusiasts via their iPhone.

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