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Aston Martin reenacts video game scenarios to boost fan engagement

September 16, 2014

#ForzaFuel promotion #ForzaFuel promotion

 

By Joe McCarthy

British automaker Aston Martin is leveraging the excitement surrounding the release of the Xbox One game Forza Horizon 2 by joining a series of game-inspired events.

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  1. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  2. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  3. Diptyque partners with music platform ColorsxStudios
  4. Nordic nations setting luxury trends of tomorrow
  5. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  6. ‘Art of the Desk’ centers new content from Montblanc
  7. Missoni family strikes private equity deal, sells remaining stake in business
  8. Dior takes a step towards film with latest perfume ad
  9. Thom Browne x Asics hits Selfridges Corner Shop
  10. Chanel makes ambassadorship with model Bhavitha Mandava official
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