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June 12, 2025
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Retail

At risk of being left behind, Prada finally sells online in China

January 17, 2018

Adding ecommerce is integral to Prada’s evolving strategy as it tries to recover from declining profits in recent years. But will the new online store be enough? Image courtesy of 联商网 Adding ecommerce is integral to Prada’s evolving strategy as it tries to recover from declining profits in recent years. But will the new online store be enough? Image courtesy of 联商网

 

By Ruonan Zheng

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  3. Is the sea of sameness killing luxury?
  4. L’Oréal hosts inaugural Longevity event in Paris
  5. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  6. Kering Eyewear acquires Italian manufacturer Lenti
  7. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  8. Rebag links with Luxury Stores at Amazon
  9. Gucci uplifts GG Monogram in throwback campaign
  10. Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts
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