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March 25, 2026
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Travel and hospitality

Auberge Resorts reveals name change

October 1, 2025

Auberge Resorts was founded in 1981 when Bob Harmon and Claude Rouas opened the Auberge du Soleil in California. Image credit: Auberge Collection Auberge Resorts was founded in 1981 when Bob Harmon and Claude Rouas opened the Auberge du Soleil in California. Image credit: Auberge Collection

 

By Kiran Gill for Luxury Daily News Service

Luxury hotel operator Auberge Collection is rolling out a new identity.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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