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May 22, 2025
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Jewelry

Audemars Piguet enters augmented territory with immersive experiential launch

January 19, 2023

CEO Francois-Henry Bennahmias introduces "The Clockwork Forest" in a new campaign video, out now. Image credit: Audemars Piguet

 

By Marybeth Connaughton

Swiss watch manufacturer Audemars Piguet has teamed up with California entertainment and technology firm Dreamscape Immersive to create “The Clockwork Forest,” an all-encompassing and interactive virtual reality experience.

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