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April 11, 2026
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Jewelry

Audemars Piguet enters augmented territory with immersive experiential launch

January 19, 2023

CEO Francois-Henry Bennahmias introduces "The Clockwork Forest" in a new campaign video, out now. Image credit: Audemars Piguet

 

By Marybeth Connaughton

Swiss watch manufacturer Audemars Piguet has teamed up with California entertainment and technology firm Dreamscape Immersive to create “The Clockwork Forest,” an all-encompassing and interactive virtual reality experience.

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  1. Chandon launches ready-to-serve spritz collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. Louis Vuitton announces Regeneration 2030
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. De Beers supports Desert Diamonds with bridal addition
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Sustainability’s next act: From ethics to economics
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