September 11, 2012
Today in luxury marketing:
Dior Homme reopens in New York
The brand's 57th Street store opened Saturday, Sept. 8 following a five-month renovation, said WWD.
Audi threatens BMW’s seven-year lead in luxury car sales
Audi AG trimmed BMW's lead in 2012 luxury-car sales to just 2,110 vehicles in August, threatening BMW’s seven-year hold on the top position in premium auto deliveries, according to Businessweek.
In Greater China, luxury forecasts yield mixed results
More than half of Hong Kong residents plan to spend less on watches in the coming months and, to a lesser degree, other luxury goods such as wine, apparel, shoes and cosmetics, per the Wall Street Journal.
Luxury goods plays that meet the tests of Wall Street legends
When the financial crisis and Great Recession rocked the United States and global economies back in 2008, it was supposed to be the death knell for luxury goods companies and their stocks. After all, the U.S. consumer was dying, the pundits said, and who buys thousand-dollar handbags on their death bed? NASDAQ reports.