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Dec. 7, 2019
  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Bleu de Chanel dives deep with new campaign
  3. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  4. Nordstrom targets $1M in holiday philanthropy with four partners
  5. Chinese travelers want personalized service, embracing experiential: report
  6. Current retail technology and consumer behavior not yet in sync: report
  7. Dior goes for gold with flashy J'adore campaign
  8. La Mer takes daring approach for mask marketing
  9. David Yurman makes more room for men’s collections in New York move
  10. These common pricing mistakes destroy luxury brands
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Automotive

Audi turns to messaging app to enhance e-tron service

November 25, 2019

E-tron Concierge E-tron drivers can reach service experts through WhatsApp. Image credit: Audi UK

 

By Staff reports

German automaker Audi is leveraging WhatsApp to give personalized service to e-tron owners in the United Kingdom.

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  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Bleu de Chanel dives deep with new campaign
  3. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  4. Nordstrom targets $1M in holiday philanthropy with four partners
  5. Chinese travelers want personalized service, embracing experiential: report
  6. Current retail technology and consumer behavior not yet in sync: report
  7. Dior goes for gold with flashy J'adore campaign
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  9. David Yurman makes more room for men’s collections in New York move
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