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Feb. 21, 2026
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Commerce

Audi welcomes Adidas as official F1 apparel partner

September 11, 2025

The company is naming a major sponsor of its future sporting squad. Image credit: Audi The company is naming a major sponsor of its future sporting squad. Image credit: Audi

 

By Zach James for Luxury Daily News Service

German automaker Audi is linking up with a fellow iconic brand.

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  1. Dolce & Gabbana debuts Devotion fragrance film
  2. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  3. Balmain Beauty presents first prestige fragrance
  4. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  5. Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project
  6. Bentley commits to cutting airfreight emissions worldwide
  7. Mercedes encourages consumers to "grow up" with its brand
  8. Chanel pushes Chance fragrances in Gen Z-powered campaign
  9. Pomellato celebrates trailblazing women at Beverly Hills event
  10. Your watch collection is probably worth more than you think — and your estate plan doesn't know it exists
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