Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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","iv":"c82e6df3d6a86b30076519ac8c3677fe","s":"e086eaa8fc157416"}
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