Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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