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March 7, 2026
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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 30, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. BMW returns to BNP Paribas Open with exclusive closed-room model preview
  2. St. John Knits promotes Mandy West to CEO
  3. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  4. Pomellato launches International Women’s Day 2026 initiative
  5. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  6. Chanel returns to roots for J12 watch campaign
  7. YSL Beauty refreshes US ambassador roster
  8. New faces cover Jo Malone London campaign for English Pear
  9. Model Ashley Graham joins Stuart Weitzman for ‘Concrete Paradise’
  10. Half of all retailers will implement AI tactics in next 3 years: BRP
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