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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 30, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Swarovski, Ariana Grande release sophomore capsule collection
  7. Longchamp, France’s Shapers Club form artisanal connection
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Panerai docks in Osaka’s Hankyu Umeda department store
  10. Chaumet expands environmental efforts with WWF France partnership
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