Fragrance and personal care
April 24, 2018
Coty's AR mirror is a perfect example of blending digital and physical retail. Image credit: Coty
By Danny Parisi
Beauty brands are leading the charge in leveraging augmented reality to make physical shopping more digital.
{"ct":"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","iv":"d370384beb8d3330879f365313d860d3","s":"1357ee75c6f4783f"}
Share your thoughts. Click here