Fragrance and personal care
April 24, 2018
Coty's AR mirror is a perfect example of blending digital and physical retail. Image credit: Coty
By Danny Parisi
Beauty brands are leading the charge in leveraging augmented reality to make physical shopping more digital.
{"ct":"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","iv":"acf4c6aa5b37e7c515ea2702bb701c99","s":"a75942f8a1ed3ff1"}
Share your thoughts. Click here