Fragrance and personal care
April 24, 2018
Coty's AR mirror is a perfect example of blending digital and physical retail. Image credit: Coty
By Danny Parisi
Beauty brands are leading the charge in leveraging augmented reality to make physical shopping more digital.
{"ct":"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","iv":"b321e931cebe44850d2e792e9267a9cf","s":"cb1459925831237a"}
Share your thoughts. Click here