Luxury Daily
The authority in luxury news.
Dec. 15, 2025
  1. Moncler returns to the slopes for Grenoble campaign
  2. Capri Holdings closes Versace divestiture
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. US lowers tariff on Swiss imports to 15pc
  6. New Global Fashion Agenda program in Turkey targets textile waste
  7. Chanel unleashes ‘From Dream to Reality’
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. JW Marriott, Flamingo Estate roll out new wellness experiences
  10. Lancome to secure spokeswoman Julia Roberts for $50M
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo

Augmented reality in luxury – Luxury Memo special report

July 13, 2020

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Moncler returns to the slopes for Grenoble campaign
  2. Capri Holdings closes Versace divestiture
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. US lowers tariff on Swiss imports to 15pc
  6. New Global Fashion Agenda program in Turkey targets textile waste
  7. Chanel unleashes ‘From Dream to Reality’
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. JW Marriott, Flamingo Estate roll out new wellness experiences
  10. Lancome to secure spokeswoman Julia Roberts for $50M
VIDEOS
More Videos

MORE IN Luxury Memo
Moncler returns to the slopes for Grenoble campaign
Ruinart reveals annual Carte Blanche creative collaboration
Follow @LuxuryDaily for the latest in luxury news
New Global Fashion Agenda program in Turkey targets textile waste
Viceroy Hotels installs next chief executive
Bugatti assembles owners for seasonal gathering in Molsheim



RECENT ARTICLES
Moncler returns to the slopes for Grenoble campaign
Ruinart reveals annual Carte Blanche creative collaboration
Follow @LuxuryDaily for the latest in luxury news

New Global Fashion Agenda program in Turkey targets textile waste
Viceroy Hotels installs next chief executive
Bugatti assembles owners for seasonal gathering in Molsheim