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Mobile

Augmented reality vs. QR codes: Which delivers most bang for the buck?

January 9, 2013

 

By Chantal Tode

QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. France welcomes first Case Loewe location
  8. Follow @LuxuryDaily for the latest in luxury news
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  10. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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