QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"9cf31787f1efc0d9570547d1e51d61e5","s":"e13ad7ab36f8bc22"}