QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"52f6b4f1c70ce5274d7ba5833162abd6","s":"ea7a8c2961dbe1c1"}