QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"ac701fe845b5108d5e38f4cc47edc289","s":"72cad648399fff93"}