QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"069d49dedc4a824506b3595f2fb57478","s":"fbba9378d0ca7893"}