QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"43db6ff5cdcb9b5bf21a55587cf82f8e","s":"0579f2e3efc49625"}