QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
{"ct":"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","iv":"b0d5258673ad97bdec230b201aa4ece9","s":"a03aac25f6ab813d"}