QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"cb819204d1676eac6e614671011a9f7c","s":"efb83e9b37c0d873"}