QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"3fa1336b74f7f793aa65acbf92862bc1","s":"d5a0d49073399c22"}