QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"5d457eb0fbb9c479bbf79afac72344af","s":"4b37d9d31a1e164e"}