Gemma A. Williams

rimma@mobilemarketer.com

How social media marketing could hurt your business

May 31, 2022

China’s secondhand luxury market deserves far more attention

May 27, 2022

Richemont warns of slow China rebound

May 26, 2022

Should luxury brands actually reduce their dependence on China?

May 25, 2022

Why China’s new lockdowns will not sink luxury

May 24, 2022

The Douyin KOL helping luxury tap China’s lower-tier cities

May 23, 2022

Will we have MOVID or NOVID?

May 23, 2022

Wrong place, wrong time: Why foreign brands cannot prevent controversy in China

May 20, 2022

What the lockdown means for China’s travel plans

May 19, 2022

As Q1 results disappoint, should brands look beyond China?

May 18, 2022

What China’s “45-degree life” trend means for luxury

May 17, 2022

China’s booming fragrance market offers plenty of room for newcomers

May 16, 2022

LVMH, Hermès and Kering suffer from China’s COVID-19 clampdown

May 13, 2022

Net-A-Porter steps up efforts to woo China

May 12, 2022

How luxury can navigate China’s latest wave of lockdowns

May 11, 2022

4 lessons in color for luxury and China

May 10, 2022

Do Chinese consumers want hyper-luxury or hyped luxury?

May 9, 2022

What harnessing first-party data looks like in marketing

May 9, 2022

What the Shanghai lockdown means for luxury

May 6, 2022

China’s latest obsession: Performance art livestreaming

May 5, 2022

Inclusive marketing matters in China

May 3, 2022