Avery Booker

rimma@mobilemarketer.com

Will your brand survive the Chinese decade?

July 7, 2020

5 steps to turning a brand’s sales force into a relationship-building team post-pandemic

July 6, 2020

Personalizing digital engagement could save luxury fashion

July 6, 2020

New “Made in China” tag is winning the hearts of local millennials

July 6, 2020

Altering famous logos for social distancing: What does it do to your trademark rights?

July 6, 2020

The pandemic recession demands a digital response

July 2, 2020

How PR can help you salvage the second half of 2020

July 2, 2020

Why is Beijing allowing Chinese exporters to sell goods domestically?

July 1, 2020

What Google’s new policy on counterfeit goods listings means for luxury brands

July 1, 2020

How luxury fashion brands’ new creative direction is affecting content production

June 30, 2020

The clock is ticking for luxury brands post-COVID-19

June 30, 2020

Sohm v. Scholastic Inc. decision points to cost-effective ways to register copyrights

June 30, 2020

3 marketing must-haves to prepare for a renewed COVID-19 lockdown

June 29, 2020

Unique challenges of marketing to moms amid COVID-19

June 29, 2020

Phillips Watches head of digital strategy: “Collectors were quick to accept digital sales”

June 26, 2020

The post-pandemic fashion calendar: Resume or revamp?

June 25, 2020

Will China’s shopping festivals save the luxury market?

June 25, 2020

Valentino’s lawsuit to cancel its Fifth Avenue store lease has consequences for luxury retail in New York

June 24, 2020

Decoding “Too Cool”: The uprising subculture that embraces looking “tasteless”

June 24, 2020

Have Chinese beauty consumers changed after the COVID-19 outbreak?

June 23, 2020

Why businesses must act digital – before it is too late

June 23, 2020