Erin Shea

erin@napean.com

Cartier boosts New York foot traffic via limited-time installation

June 6, 2013

Mercedes-Benz propels environmental efforts via mobile app

June 6, 2013

The Hollywood Reporter relaunch triggered 119pc luxury ad growth

June 6, 2013

Hugo Boss exec: ‘Made by’ trumps ‘Made in’ to luxury consumers

June 5, 2013

Helmut Lang exec: Contemporary fashion marketers must compete globally to survive

June 5, 2013

Gittler rebranding efforts tap high design over price point

June 5, 2013

Kering exec: Luxury brands spur economy, promote national heritage

June 4, 2013

Moët Hennessy, Tumi execs outline profitable ownership models

June 4, 2013

Geo-targeting leads luxury consumers to stores, away from competition

June 3, 2013

Rome Cavalieri eyes best prospects with 50th anniversary offers

June 3, 2013

BMW sparks M series buzz among auto aficionados

June 3, 2013

Dolce & Gabbana offers social entry point to brand lifestyle

May 31, 2013

Chopard aims for watch personalization via mobile app

May 31, 2013

Bloomingdale’s shows strong multichannel commerce efforts: L2 Think Tank

May 31, 2013

Audi taps veterans’ skills to reach US sales goals

May 30, 2013

Four Seasons Toronto targets LGBT guests via Pride 2013 offers

May 30, 2013

BMW aims for younger consumers via Spotify placement

May 30, 2013

Bulgari fetes trademark designs, cultural relevance in exhibition

May 29, 2013

Mercedes plugs new E-Class in mobile ads

May 29, 2013

Ritz-Carlton, Westchester targets summer travelers with locally-themed package

May 29, 2013

Mercedes boosts customer service with in-vehicle app

May 28, 2013