Peter Finocchiaro

peter@napean.com

Nielsen to measure impact of online advertising campaigns

September 28, 2010

Facebook’s Like button could drive ecommerce for luxury retailers

September 24, 2010

Retargeted ads bump search queries for brands 1,000pc: comScore

September 24, 2010

Luxury auto brands should avoid online calls to action: study

September 23, 2010

Gilt Groupe pushes local retail sales via online, mobile offerings

September 23, 2010

Marc Jacobs advances digital strategy with emphasis on mobile engagement

September 22, 2010

Lexus aims to boost brand image via exclusive perks

September 22, 2010

Luxury brands must embrace social responsibility or lose business: study

September 21, 2010

BMW uses iPad app to drive interest among auto enthusiasts

September 21, 2010

Giorgio Armani Beauty attracts brand engagement via iPhone app

September 20, 2010

Louis Vuitton ranked top global luxury brand of 2010: Interbrand

September 20, 2010

Visa woos affluent cardholders via enhanced travel rewards program

September 20, 2010

Cartier promotes involvement in prestigious Parisian fair via emagazine

September 17, 2010

Luxury brands buck wasteful email marketing trend: Kognitio

September 17, 2010

Net-A-Porter shores up mobile, social media strategy for Fashion Week

September 17, 2010

Jewelry retailer Michael C. Fina drives foot traffic via QR codes

September 16, 2010

Luxury brands must regain focus on customer experience: study

September 16, 2010

Lexus burnishes green credentials with Eco Challenge philanthropy program

September 15, 2010

Conde Nast’s W rebrands to target broader advertiser base

September 15, 2010

Bloomingdale’s pushes mcommerce site via traditional ads to boost holiday sales

September 9, 2010

Lexus boasts superior engineering with musical TV spot

September 8, 2010