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April 29, 2026
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Conde Nast’s W rebrands to target broader advertiser base

September 15, 2010

W's rebranding means new advertising opportunities

 

By Peter Finocchiaro

Conde Nast’s upscale women’s magazine W is undergoing a massive rebranding effort that includes a shift in editorial focus and a revamped Web site in order to attract new advertisers.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Dolce & Gabbana reworks Ray-Ban Aviator
  3. Porsche to drop stake in Bugatti Rimac
  4. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  5. McLaren hires Ford’s Kemal Curic as chief design officer
  6. Fendi announces inaugural Design Prize winner
  7. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  8. Luxury brands are now limited in naming capacity
  9. Business jet departures climbed to record 3.88M globally in 2025: report
  10. Porsche builds 'Toy Story'-inspired 911s for charity auction
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