Rachel Lamb

rachel@napean.com

Lessons learned from the Louboutin-YSL case

August 15, 2011

Hyper-luxury is back in vogue

August 15, 2011

Ralph Lauren goes back to basics with new Denim & Supply brand

August 12, 2011

Omega flaunts PGA sponsorship with New York Times placement

August 12, 2011

Harrods, Harvey Nichols channel sympathy, store updates for London riots via social media

August 11, 2011

Product placement most beneficial way to step-up luxury TV ads: expert

August 11, 2011

Hideaways magazine picks hidden hotel treasures for top 100 list

August 11, 2011

How far is too far with brand and line extensions?

August 10, 2011

Luxury markets likely to retain resilience through stock fluctuation: experts

August 10, 2011

Will the European debt crises affect American luxury spending?

August 9, 2011

How to globalize a luxury branded mobile app

August 9, 2011

Jaeger-LeCoultre leverages film festival influence to market products

August 8, 2011

In-app mobile ads critical for luxury advertisers: expert

August 8, 2011

American Express incentivizes Ritz-Carlton guests with members-only offers

August 8, 2011

Consumer confidence confusion hinders potential luxury rebound

August 5, 2011

BMW shakes up 7 Series with interactive banner ads

August 5, 2011

Women’s Wear Daily targets global market through site transformation

August 5, 2011

BMW encourages sustainability discussion with worldwide press

August 4, 2011

YCO uses iPad canvas to display luxury yacht collection

August 4, 2011

Chinese consumers disappointed by luxury Web sites: study

August 3, 2011

10 best-practice SMS tips for luxury marketers

August 3, 2011