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Television

Product placement most beneficial way to step-up luxury TV ads: expert

August 11, 2011

Chanel's product placement on Gossip Girl

 

By Rachel Lamb

Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.

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  1. Crystal Cruises entices bookings through brand-exclusive experiences
  2. 10 key trends in luxury retail
  3. Chinese travelers want personalized service, embracing experiential: report
  4. Ownership is dead. Long live usership
  5. Bleu de Chanel dives deep with new campaign
  6. Black Tomato offers luxury travel without the long haul
  7. Why mobile wallets are the new credit card
  8. Neiman Marcus digitizes beauty demonstrations via Memory Mirror counters
  9. Luxury brands make cautious entrance into Chinese ecommerce: report
  10. Chopard champions French filmmakers for digital film festival
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