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Oct. 3, 2022
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Television

Product placement most beneficial way to step-up luxury TV ads: expert

August 11, 2011

Chanel's product placement on Gossip Girl

 

By Rachel Lamb

Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.

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  1. Boucheron dazzles in Serpent Bohème campaign starring Alexa Chung
  2. The Macallan releases tribute whiskey to beloved spy character James Bond
  3. EBay, Heron Preston debut inaugural streetwear drop
  4. Hermès makes fitness fabulous with Hong Kong pop-up
  5. Four Seasons takes to the sea with inaugural yacht service
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Chopard gets zoological with latest watch collection
  8. How do luxury consumers stand to benefit from Farfetch’s YNAP acquisition?
  9. WatchBox expands into Switzerland with headquarters
  10. Dior goes for gold with flashy J'adore campaign
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