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Sep. 21, 2023
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Television

Product placement most beneficial way to step-up luxury TV ads: expert

August 11, 2011

Chanel's product placement on Gossip Girl

 

By Rachel Lamb

Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.

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  1. Fashion stylists promote preloved luxury for Vestiaire Collective
  2. Breitling reinforces sustainability, releases ESG report
  3. LVMH Data AI Summit returns for second year
  4. The Macallan House opens in Singapore
  5. Coty lifts FY24 outlook as prestige fragrances sales beat forecasts
  6. 'Rennsport Reunion 7 App' arrives ahead of world's largest Porsche gathering
  7. Tiffany & Co., Rimowa launch limited-edition travel collection
  8. Global UHNWI population falls 5.4pc in 2022: report
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Rolex continues golf commitment, lifting Ryder Cup partnership
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RECENT ARTICLES
Fashion stylists promote preloved luxury for Vestiaire Collective
Breitling reinforces sustainability, releases ESG report
Subscribe now: Full access to 90,000+ articles, reports, videos and images

The Macallan House opens in Singapore
Coty lifts FY24 outlook as prestige fragrances sales beat forecasts
LVMH Data AI Summit returns for second year