Luxury Daily
World’s leading luxury business publication
Jan. 28, 2023
  1. IWC Schaffhausen taps brand ambassador Eileen Gu for latest philanthropic effort
  2. Christie's establishes real estate crossroads at Art Miami
  3. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  4. Diamond District shop adds Harry Winston to stock list
  5. Day's wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston
  6. Alaïa marks 35-year Soho return with new storefront
  7. Sephora returns to UK with new bricks-and-mortar location
  8. The RealReal fills CEO role after nearly two years
  9. Free registration open: Luxury FirstLook 2023 on Jan. 26
  10. Architectural Digest announces AD PRO Directory launch
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Television

Product placement most beneficial way to step-up luxury TV ads: expert

August 11, 2011

Chanel's product placement on Gossip Girl

 

By Rachel Lamb

Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. IWC Schaffhausen taps brand ambassador Eileen Gu for latest philanthropic effort
  2. Christie's establishes real estate crossroads at Art Miami
  3. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  4. Diamond District shop adds Harry Winston to stock list
  5. Day's wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston
  6. Alaïa marks 35-year Soho return with new storefront
  7. Sephora returns to UK with new bricks-and-mortar location
  8. The RealReal fills CEO role after nearly two years
  9. Free registration open: Luxury FirstLook 2023 on Jan. 26
  10. Architectural Digest announces AD PRO Directory launch
VIDEOS
More Videos

MORE IN Television
Audi, Netflix team up for integrated film effort
Is luxury Netflix’s biggest reality television star?
Audi continues support of MLS, launches third season of The Academy
Ritz-Carlton, Showtime bring ‘First Lady’ suites to life
‘Euphoria’ is luxury’s golden ticket to Gen Z
Saks curates ‘Emily in Paris’-inspired collection



RECENT ARTICLES
Free registration open: Luxury FirstLook 2023 on Jan. 26
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Day’s wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston

Alaïa marks 35-year Soho return with new storefront
Sephora returns to UK with new bricks-and-mortar location
IWC Schaffhausen taps brand ambassador Eileen Gu for latest philanthropic effort