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Television

Product placement most beneficial way to step-up luxury TV ads: expert

August 11, 2011

Chanel's product placement on Gossip Girl

 

By Rachel Lamb

Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.

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  1. Louis Vuitton honors past in luminous holiday narrative
  2. Regulations, supply chain risks push brands toward next-gen materials: BCG
  3. Kering, Shanghai Fashion Week partner to support emerging creatives
  4. Bentley producing world-first luxury SUV
  5. Audemars Piguet goes global with new boutique concept
  6. Hermès opens first Nashville boutique
  7. Breitling focuses on femininity, revamps Premier line
  8. Worldwide-exclusive Rick Owens edit lands at Bergdorf Goodman
  9. Belmond announces Paris to Amalfi Coast train route
  10. American Express rolls out experiential series at F1 Las Vegas Grand Prix
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