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March 1, 2021
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Television

Product placement most beneficial way to step-up luxury TV ads: expert

August 11, 2011

Chanel's product placement on Gossip Girl

 

By Rachel Lamb

Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.

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  1. Estée Lauder empowers Black women to discuss inclusive beauty
  2. Lexus is ‘all in’ with its newest sports sedan
  3. Gucci illustrates new makeup looks in beauty campaign
  4. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  5. Why luxury lingerie is pandemic-proof
  6. Christian Louboutin being awarded for contributions to fashion artistry
  7. Bleu de Chanel dives deep with new campaign
  8. Louis XIII revamps online offerings to better engage tastemakers
  9. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
  10. Why conscientious consumption will (eventually) drive sales in China
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