Research
January 16, 2015
Michael Kors fall/winter 2014 ad campaign
By Sarah Jones
NEW YORK - Brands need to stop focusing on wallet share and instead look at potential spending power to successfully find the right audience, said an executive from Wealth-X at Luxury FirstLook: Strategy 2015 on Jan. 13.
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","iv":"71d31cb4961eb503474a3f015f890fba","s":"a0c126a01ce8665d"}
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