Research
January 16, 2015
Michael Kors fall/winter 2014 ad campaign
By Sarah Jones
NEW YORK - Brands need to stop focusing on wallet share and instead look at potential spending power to successfully find the right audience, said an executive from Wealth-X at Luxury FirstLook: Strategy 2015 on Jan. 13.
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","iv":"fed118de22351a7aed69d5309ed4cd1f","s":"5b52922ffaecc4cd"}
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