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Commerce

Baghera/Wines ups bidding competition with reverse auction concept

April 1, 2016

Baghera/Wines' Wine O'Clock auction was dedicated to Bordeaux wines Baghera/Wines' Wine O'Clock auction was dedicated to Bordeaux wines

 

By Jen King

Baghera/Wines held its first Wine O’clock sale on March 29, selling all 43 lots using an online reverse auction strategy, showing that oenophiles’ purchasing habits have evolved.

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  1. ‘Landslide’ soundtracks new ‘December to Remember’ commercial from Lexus
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  3. Green claims: A brave new world for luxury marketing
  4. Balenciaga launches 2025 skiwear collection
  5. Piaget debuts Andy Warhol timepiece
  6. Moncler x Donald Glover hits stores
  7. Standardized technology solutions may be key to counterfeiting woes
  8. Burberry shortens path to purchase with Twitter's In Tweet Purchases
  9. Showrooming fears displaced by Webrooming cheers: L2
  10. Bergdorf Goodman connects mobile, social media via QR code
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