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March 25, 2026
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Food and beverage

Patrón, Boiler Room embrace live music

August 18, 2025

Primarily crafted with Extra Añejo and blended with Añejo and Reposado tequilas each aged to their maximum potential, make Patrón El Alto distinct from the offerings in the market. Image credit: Patrón Each event will include a custom cocktail menu with drinks made with Patrón El Alto. Image credit: Patrón

 

By Kiran Gill for Luxury Daily News Service

Mexican spirits giant Patrón is officially online music broadcaster Boiler Room’s global tequila partner.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
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