Luxury Daily
The authority in luxury news.
March 16, 2026
  1. Prada Beauty sets tone with Touch campaign
  2. Public auction sales led art market rebound in 2025: UBS, Art Basel
  3. Luxury Unfiltered: How German luxury automakers lost the plot
  4. Dior stages South Coast Plaza pop-up
  5. EssilorLuxottica hosts vision innovation summit
  6. Sephora teams with F1 Academy
  7. Béatrice Goasglas appointed CEO of Tag Heuer
  8. Creative director Marco De Vincenzo steps down from Etro
  9. Lexus heads to Twitch for music-fueled tribute
  10. Burberry unveils collection inspired by Queen Elizabeth II
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Food and beverage

Patrón, Boiler Room embrace live music

August 18, 2025

Primarily crafted with Extra Añejo and blended with Añejo and Reposado tequilas each aged to their maximum potential, make Patrón El Alto distinct from the offerings in the market. Image credit: Patrón Each event will include a custom cocktail menu with drinks made with Patrón El Alto. Image credit: Patrón

 

By Kiran Gill for Luxury Daily News Service

Mexican spirits giant Patrón is officially online music broadcaster Boiler Room’s global tequila partner.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Prada Beauty sets tone with Touch campaign
  2. Public auction sales led art market rebound in 2025: UBS, Art Basel
  3. Luxury Unfiltered: How German luxury automakers lost the plot
  4. Dior stages South Coast Plaza pop-up
  5. EssilorLuxottica hosts vision innovation summit
  6. Sephora teams with F1 Academy
  7. Béatrice Goasglas appointed CEO of Tag Heuer
  8. Creative director Marco De Vincenzo steps down from Etro
  9. Lexus heads to Twitch for music-fueled tribute
  10. Burberry unveils collection inspired by Queen Elizabeth II
VIDEOS
More Videos

MORE IN Food and beverage
Tequila Don Julio returns to Governors Ball
Singer Troye Sivan signs on as Penfolds creative partner
Marchesi 1824 enters Harrods Chocolate Hall
Pernod Ricard flags first-half sales decline
Krug, composer Max Richter premiere cuvée-inspired compositions in London
Ruinart welcomes 2026 art series partner



RECENT ARTICLES
Lexus heads to Twitch for music-fueled tribute
Dior stages South Coast Plaza pop-up
Sephora teams with F1 Academy

Prada Beauty sets tone with Touch campaign
Public auction sales led art market rebound in 2025: UBS, Art Basel
BMW brings 1986 Art Car to Hong Kong