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May 20, 2019
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Apparel and accessories

Bally brings back Champion sneaker with influencer help

April 17, 2019

Bally Champion campaign Bally recruited influencers for its Champion campaign. Image credit: Bally

 

By Sarah Ramirez

Swiss apparel and accessories label Bally is relaunching a classic ’90s sneaker with a modern, influencer-backed approach.

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  1. Millennials push impulse shopping, flexing brands
  2. In-store events may not solve bricks-and-mortar's problems
  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. LVMH, China, luxury cannabis and travel - News briefs
  5. Forevermark spotlights everyday love with engaging series
  6. Marketers need to learn to "stop the thumb"
  7. Chanel links fragrances and fashion in evocative campaign
  8. Top 5 brand moments from last week
  9. Monobrand stores – Luxury Memo special report
  10. Prada shows how making its bags is a science
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