News briefs
March 23, 2015
Social image from Balmain
By Staff reports
Today in luxury marketing:
Inside Balmain’s digital revolution
Balmain is a brand on the rise. Since Olivier Rousteing was appointed creative director in 2011, the young designer has overseen a digital revolution at the historic French house, per Business of Fashion.
{"ct":"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","iv":"d9bc03603240752d6bd5bc186cfb891a","s":"a78e072876fb1c1b"}
Share your thoughts. Click here