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July 22, 2019
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Apparel and accessories

Balmain lets consumers control the action in fall campaign

May 31, 2019

Balmain's fall/winter 2019 campaign features Cara Delevingne. Image credit: Balmain

 

By Sarah Jones

French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.

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  1. Complicated consumers require data-driven business decisions
  2. Mercedes sets ecommerce, mobility goals
  3. Day's wrap: Moncler, Ralph Lauren, Gucci, Omega and DFS
  4. Printemps brings Paris to life for summer campaign
  5. Barneys, Moncler, Fenty Beauty and automakers - News briefs
  6. Ownership is dead. Long live usership
  7. Fendi, Frette, TCS, BMW and Black Tomato - Live news
  8. Defining the right social impact platform for your brand
  9. Top 10 real estate headlines of H1
  10. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
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