Apparel and accessories
May 31, 2019
Balmain's fall/winter 2019 campaign features Cara Delevingne. Image credit: Balmain
By Sarah Jones
French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.
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","iv":"d1a0c599d2b1ab2830dcbaadefa4dec5","s":"a962f1f63d71643f"}
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