Apparel and accessories
May 31, 2019
Balmain's fall/winter 2019 campaign features Cara Delevingne. Image credit: Balmain
By Sarah Jones
French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.
{"ct":"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","iv":"35dc44e3ae952b52516ea6f49ed52ac2","s":"ea65f77f6f3398de"}
Share your thoughts. Click here